Google Ads

News, tips, views and information related to Google Ads (formerly Google AdWords).
Is Google Ads Complimentary Service Welcome?

Is Google Ads Complimentary Service Welcome?

Can an anonymous ‘Google Ads specialist’ make a difference to your business? Google offers a wide range of services and as a certified Google Partner we do, of course, see the value of Google Ads – targeted online advertising can have a massive impact on your business.  However, for novice users, it can feel hard …

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Google AdWords Is Now Called Google Ads

Google AdWords Is Now Called…

Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of marketing products to give a more cohesive message. It doesn’t matter whether it’s called Google AdWords or Google …

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Google’s Advertising Revenue Reaches New Heights

Google’s Advertising Revenue Reaches New Heights

Many people who use search engines like Google often claim to avoid clicking on ads – the ones that normally appear on the top of search results, or the ones which pop up on other sites. But, in reality, most of these people are mistaken. Revenue from advertising is Google’s primary source of advertising, so …

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Google Ads Hangout On Air – Q&A

Google Ads Hangout On Air – Q&A

This Hangout on Air (HOA) was a follow-up to the ‘AdWords – How It Works’ presentation given earlier in November 2015. It was a question and answer session (Q&A) on Google AdWords (as was, now known as Google Ads) between Mark Vang (host) and Adrian Bold. The Q&A HOA! HOA Transcript Mark Vang: I’m Mark, …

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Google Ads – How It Works Presentation (2015)

Google Ads – How It Works Presentation (2015)

This presentation was first given to local businesses based in Hampshire, UK in November 2015. Its aim being to raise awareness of Google ‘AdWords’ – now Google Ads, in terms of the possibilities, the pitfalls and some basic tips for anyone considering starting their own Google Ads campaign. The transcript from the video has been …

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Mobile Friendly Google Search Results

Mobile Friendly Google Search Results

Google has been gently encouraging us for many years now to ensure our websites are mobile-friendly, or responsive. This morning, whilst trawling through Google Plus, I spotted a post in which it showed how Google search results on mobile devices are now showing whether a site is mobile friendly. The image shown to the right …

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Google Ads Close Variant Keyword Matching

Google Ads Close Variant Keyword Matching

Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Following that, weekly search query reviews appear to …

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Understanding the Google Ads Bid Auction

Understanding the Google Ads Bid Auction

When it comes to Google Ads advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you …

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Google Partners UK Launch Event

I was fortunate to receive an invite to the launch of the revamped Google Partners program held in November 2013 at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners …

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Do Your Research Before Choosing a PPC Agency

Do Your Research Before Choosing a PPC Agency

Questions You Should Ask a PPC Company Before Hiring Them We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for a Google Ads services only to find that the money is spent and, in return, they have nothing to show for it. One of …

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Google Ads Keyword Planner Tool

Google Ads Keyword Planner Tool

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords* PPC campaigns and SEO efforts. Google …

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Lower Google Ads Costs by Improving Your Quality Score

Lower Google Ads Costs by Improving Your Quality Score

Pay Per Click advertising may sound simple enough. Choose relevant keywords, pair them with adverts and pay to drive customers to your website, via their clicks on these ads. However, as straightforward as that process may be, both Google with Google Ads and Microsoft with Bing Ads use a factor called Quality Score as an element …

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Google Shopping Engine Completes Transition to Pay per Click

Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to …

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How Google Enhanced Campaigns Change Google Ads Advertising

How Google Enhanced Campaigns Change Google Ads Advertising

There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations. First Penguin and Panda turned search engine algorithms on their heads, and then Google Local came under the spotlight to receive a full makeover. Now pay per click results engine AdWords (now known …

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Changes to AdWords Keyword Match Types 2012

Changes to AdWords Keyword Match Types – 2012

In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads) If you’ve logged into your Google Ads account recently, you may well have seen this message at the top of the screen: The short version of this is that Google is changing the way Exact match …

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Google Shutting Down Google Ads Advertisers Who Flout Policies

It is well known that Google regularly close Google Ads accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 advertisers had their accounts closed. These accounted for 130 million …

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Google Ads Not Working?

Google Ads Not Working?

…The Problem Could Lie Elsewhere! If you’ve tried Pay per Click (PPC) advertising with Google Ads (previously Google AdWords) but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that Google Ads doesn’t work. Delete your campaigns, close your account and move on. But …

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Introduction to Google AdWords Presentation

Introduction to Google AdWords Presentation

This introduction to Google AdWords presentation was created as part of a Hangout on Air (HOA) presented on Google Plus in March 2014. Google AdWords was renamed Google Ads in 2018 but this presentation remains highly relevant as functionality did not significantly alter. Google AdWords Overview (now known as Google Ads) The video recording of …

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Are Google Ads Vouchers Really the Best Incentive?

Are Google Ads Vouchers Really the Best Incentive?

As a UK Google Ads agency, Google regularly provides us with vouchers. These voucher codes are typically a credit given in the second month and can be used for new Google Ads advertisers as a credit against their Pay per Click costs. That’s all fine and dandy and it’s great that Google provides new advertisers …

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How Does Google Ads Work?

How Does Google Ads Work?

Google Ads (previously known as Google AdWords) is a simple and effective way to increase relevant traffic to your website. A successful Google Ads campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, inquire about a service or sign up to receive …

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Does Google Ads Help With SEO Rankings

Does Google Ads Help With SEO Rankings?

The Truth I’ve often heard it mentioned that spending money with Google Ads (formerly AdWords) will help boost a site’s rankings in the natural search results, i.e. Google Ads somehow gives a benefit to SEO. Does Google Ads help with SEO rankings? Short answer – No. Whilst I’ve never believed it to be true, it …

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The Difference Between Search Engine Optimisation & Pay Per Click

The Difference Between Search Engine Optimisation (SEO) & Pay Per Click (PPC)

Pay per Click (PPC) can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is the process of ensuring your site receives maximum …

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Google Ads Advice

Google Ads Advice

Google Ads (formerly AdWords) advice for anyone wishing to set up their own Pay Per Click (PPC) campaign. When a user searches on Google, the websites that appear at the top of the page (and sometimes at the bottom) are usually paid ads. Originally, these paid ads would also appear down the right-hand side of …

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Google Ads Negative Keyword Lists

Google Ads Negative Keyword Lists

When It Comes To Google Ads, It Pays To Be Negative… I’ve long been an exponent of using negative keywords in your Pay Per Click (PPC) campaigns, particularly if using Google Ads. In January 2011, Google announced a big time saver for AdWords users (AdWords became Google Ads in 2018): Negative Keyword Lists This is a way …

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