- 18 August 2026Google will use AI to stretch your Performance Max video ads into the shapes you have not supplied. Encouragement, then…
- 10 August 2023This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax…
- 7 January 2022Warning: Sadly, there is nothing new in this post.Summary: If you are paying Google to advertise using Google Ads, do…
- 3 September 2020A few years ago, the SEO industry was distraught when Google removed the ability to see organic search terms as…
- 30 January 2019Can an anonymous ‘Google Ads specialist’ make a difference to your business? Google offers a wide range of services and…
28 June 2018Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising…- 17 December 2017Many people who use search engines like Google often claim to avoid clicking on ads - the ones that normally…
- 6 October 2014Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option…
- 25 June 2014I wrote this in 2014, and the mechanics of the auction have barely moved since. What has changed completely is…
- 26 November 2013I was fortunate to receive an invite to the launch of the revamped Google Partners program held in November 2013…
- 16 September 2013Questions You Should Ask a PPC Company Before Hiring Them I occasionally receive telephone calls from small business owners who…
- 11 September 2013In 2013, Google replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google…
- 11 June 2013From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have…
- 26 April 2012In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads) If…
- 27 February 2012...The Problem Could Lie Elsewhere!I wrote this in 2012, and I still start in the same place when someone tells…
- 21 February 2012As a UK Google Ads agency, Google regularly provides us with vouchers. These voucher codes are typically a credit given…
- 16 December 2011I first wrote this in 2011, when Google Ads had two campaign types, Search and Display. It now has many…
- 5 April 2011I wrote this in 2011, when you could still control almost everything in a Google Ads account by hand. In…
- 6 March 2011When It Comes To Google Ads, It Pays To Be Negative... I've long been an exponent of using negative keywords…
