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News, tips, views and information related to Google Ads (formerly Google AdWords).
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Google Keyword Planner Replaces AdWords Keyword Tool

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords PPC campaigns and SEO efforts. Google …

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Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to …

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How Google Enhanced Campaigns Change AdWords Advertising

There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations. First Penguin and Panda turned search engine algorithms on their heads, and then Google Local came under the spotlight to receive a full makeover. Now pay per click results engine AdWords have revealed …

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Google Shutting Down AdWords Advertisers Who Flout Policies

It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 AdWords advertisers had their accounts closed. These accounted for 130 million adverts …

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Google’s New Privacy Policy is Live – Are You Prepared?

So, today we see the launch of Google’s new Privacy Policy. If you use any of Google’s services (who doesn’t?), you would no doubt have seen a message or received an email about this. Did you read it? Does it matter? We’ve discussed Internet privacy before. Of course, this is a sensitive topic and, depending …

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What is Google AdWords?

Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. The Difference Between Search Engine Optimisation and Google AdWords Search Engine Optimisation Search engine optimisation (SEO) is the process of …

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