Google Ads

News, tips, views and information related to Google Ads (formerly Google AdWords).

The Death of pMax Feed Only?

This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only campaigns. That joy may soon be coming to an end! In case you missed Google’s very quiet, nay whispered, announcement – https://support.google.com/google-ads/answer/13844604. Hat-tip to Mike Ryan on LinkedIn for sharing – https://www.linkedin.com/feed/update/urn:li:activity:7094942198718197761/. Summary: …

The Death of pMax Feed Only? Read More »

Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to …

Google Shopping Engine Completes Transition to Pay per Click Read More »

Google Shutting Down Google Ads Advertisers Who Flout Policies

It is well known that Google regularly close Google Ads accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 advertisers had their accounts closed. These accounted for 130 million …

Google Shutting Down Google Ads Advertisers Who Flout Policies Read More »

Google Ads Not Working?

…The Problem Could Lie Elsewhere! If you’ve tried Pay per Click (PPC) advertising with Google Ads (previously Google AdWords) but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that Google Ads doesn’t work. Delete your campaigns, close your account and move on. But …

Google Ads Not Working? Read More »

How Does Google Ads Work?

Google Ads (previously known as Google AdWords) is a simple and effective way to increase relevant traffic to your website. A successful Google Ads campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, inquire about a service or sign up to receive …

How Does Google Ads Work? Read More »

Scroll to Top