If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014.
Although early days, our weekly search query reviews appear to be showing more ‘random' keywords than previously.
It is unfortunate that Google have made this change to AdWords but we need to manage it. If you run your own AdWords campaigns, it is now more important than ever that you make sure of negative keywords and are vigilant with your search queries. Our recommendation would be to run weekly.
To do this, go to your keyword tab and select details to see the actual searches that resulted in clicks on your adverts:
Once you have this data, you can then schedule it to be sent to you automatically as an email.