Adrian Bold – Profile
As an experienced Search Engine Marketing (SEM) specialist, I've been actively involved with online marketing since 2001 after becoming intrigued by how search engines work.
I'm an early user of AdWords (Google's Pay per Click advertising platform) having built my first Google AdWords campaign in 2002.
As a professional SEM consultant, I maintain my knowledge by regularly renewing my Google AdWords and Bing Ads exams.
The AdWords Specialist Challenge was run by Google through 2016 and recognises those individuals who had all six AdWords exams active at the time of the challenge cut-off date. The exams are:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
You don't need to pass these exams in order to manage AdWords accounts but we think it's important when managing client's accounts.
Remarketing Lists for Search Ads (RLSA) are a great way for you to connect with previous visitors to your site. Very powerful when used correctly.
Bing may not be able to match Google's dominance in terms of market share but, for certain countries and industries, it can still be a useful source of quality visitors for a website. Bing Ads functions in a similar way to AdWords.
You can verify my qualification status at any time:
Please get in touch should you want an informal chat about your business and how we can help with promoting it online.
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