I'm Adrian Bold, married with two not so young sons and live in Hampshire, UK.
I’ve been actively involved with online marketing since 2001 after becoming intrigued by how search engines work
I first got involved with ‘Internet stuff’ when I was volunteered to build a website for my rugby club because I “worked in IT“. Microsoft FrontPage (remember that?) was my weapon of choice and I duly set about creating carnage! Although I soon realised that I’m not, ahem, a designer, it did set me on the path of the more analytical side of the web. I started doing SEO before I knew what SEO was!
I was an early user of AdWords (Google’s Pay per Click advertising platform) having built my first Google AdWords campaign in 2002. I bought the very first book written by Perry Marshall on the subject, printed it off and found the concept fascinating! PPC has evolved over the years, but I remain as enthusiastic as ever about paid search.
The best part is seeing a client’s campaign delivering results. I also try to help other users by answering PPC questions over at Quora.
As a Pay per Click professional, I keep up to date with the latest innovations and have to regularly retake the exams to ensure our status as a Google and Bing Ads Partner.
A question that I regularly get is “How do I grant access to my Google Analytics account?“. This often happens when a new Google Ads client starts working with us and we ask for access to their Google Analytics account as well. Why do we need access? Well, we need to ensure that Google Ads
It wouldn't be Christmas without a rerun of the Home Alone films being on a TV somewhere. This year, Google have had Macaulay Culkin resurrect his Kevin McCallister character in a Home Alone advert promoting their Google Assistant. Not bad, as Christmas ads go! Whether you are home alone or with family, have a Merry
Google Ads! Following what surely must have been a very long meeting, Google has rebranded their Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of their marketing products to give a more cohesive message. It doesn't matter whether it's called Google AdWords or