Adrian Bold – Profile
As an experienced Search Engine Marketing (SEM) Specialist, I've been actively involved with online marketing since 2001 after becoming intrigued by how search engines work.
I was an early user of AdWords (Google's Pay per Click advertising platform) having built my first Google AdWords campaign in 2002.
PPC has evolved over the years but I remain as enthusiastic as ever about paid search. The best part is seeing a client's campaign delivering results.
As a UK AdWords professional consultant, I maintain my knowledge by regularly renewing my Google AdWords exams.
The AdWords Specialist Challenge was run by Google through 2016 and recognises those individuals who had all six AdWords exams active at the time of the challenge cut-off date. The exams are:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
You don't need to pass these exams to manage AdWords accounts, but we think it's important when managing client's online marketing budgets.
Remarketing Lists for Search Ads (RLSA) are a great way for you to connect with previous visitors to your site. Very powerful when used correctly.
Bing may not be able to match Google's dominance regarding market share but, in some countries and industries, it can still be a useful source of quality visitors for a website. Bing Ads functions in a similar way to AdWords.
As with the Google AdWords Partner program, Bing Ads also has an exam which I renew annually.
You can verify my qualification status at any time:
Please get in touch should you want an informal chat about your business and how we can help with promoting it online.
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