I first got involved with ‘Internet stuff’ when I was volunteered to build a website for my rugby club because I “worked in IT“. Microsoft FrontPage (remember that?) was my weapon of choice and I duly set about creating carnage! Although I soon realised that I’m not, ahem, a designer, it did set me on the path of the more analytical side of the web. I started doing SEO before I knew what SEO was!

I was an early user of AdWords (Google’s Pay per Click advertising platform) having built my first Google AdWords campaign in 2002. I bought the very first book written by Perry Marshall on the subject, printed it off and found the concept fascinating! PPC has evolved over the years, but I remain as enthusiastic as ever about paid search.

The best part is seeing a client’s campaign delivering results. I also try to help other users by answering PPC questions over at Quora.

As a Pay per Click professional, I keep up to date with the latest innovations and have to regularly retake the exams to ensure our status as a Google and Bing Ads Partner.