Google AdWords Is Now Called…

By Adrian | Google AdWords

Google Ads logo June 2018

Google Ads! Following what surely must have been a very long meeting, Google has rebranded their Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of their marketing products to give a more cohesive message. It doesn’t matter whether it’s called Google AdWords or […]

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Did Someone Say Chocolate?

By Adrian | Business

Bold Internet Chocolates

If someone is kind enough to refer us to a new client, I like to send a small gift as a token of our appreciation. I go to a local networking group called Business Builders (Fareham, Hampshire) and one of the guys who attends is a talented Chocolatier called Michael Collins (Mick). His business is […]

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AdWords HOA – Q&A

By Adrian | Google AdWords

Adrian Bold - AdWords HOA

This Hangout on Air (HOA) was recorded on the 25th November 2015. It was a question and answer session (Q&A) on Google AdWords between Mark Vang (host) and Adrian Bold.The HOA was a follow-up to the ‘AdWords – How It Works’ presentation given earlier in the month.​ AdWords HOA Video Transcript Mark Vang: I’m Mark, […]

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Google Analytics – Account Ownership

By Adrian | Google Analytics

Adrian Bold Analytics Presentation

I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area I […]

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AdWords Close Variant Keyword Matching

By Adrian | Google AdWords

AdWords search queries

Review Those Search Queries! If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Although early days, our weekly search query reviews […]

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Changing from HTTP to HTTPS

By Adrian | Search Engines , SEO

HTTPS / SSL HOA

On the 6th August 2014, Google confirmed that they were going to start using HTTPS as a ranking signal. If you’re a ‘techie‘ this may well be routine but if you’re a business owner who has a website, what does this mean for you? In terms of the basics, most sites that are hosted have […]

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Understanding the AdWords Bid Auction

By Adrian | Google AdWords

Understanding AdWords bid auction

When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you […]

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Google Partner UK Launch Event

By Adrian | Google AdWords

Google Partner UK Launch Event

I was fortunate to receive an invite to the launch of the revamped Google Partner program held last week at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners to […]

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What is Remarketing?

By Adrian | Google AdWords , Search Engines

Remarketing Google AdWords

Remarketing is a buzz word in Internet Marketing Circles and a very lucrative one it can be too. But what is remarketing? Sometimes also called retargeting, it does what it says on the tin – Re-markets to your prospects, reminding them of your presence time and time again. You have probably come to notice it […]

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The Complexities Behind Google Search

By Adrian | Search Engines

Google Search Explained

Search Engines may look uncomplicated from the outside – a simple box that you type your search query into. However, behind the scenes is a whole other story. Complex doesn’t begin to cover the intricacies of how search works. Imagine a giant cobweb bigger than anything you can comprehend and all over the intricate silk […]

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