Google AdWords – How It Works Presentation

How It Works - Google AdWords

This presentation was first given to local businesses based in Hampshire, UK in November 2015. Its aim being to raise awareness of Google AdWords, in terms of the possibilities, the pitfalls and some basic tips for anyone considering starting their own Google ads campaign. The transcript from the video has been copied below. If you […]

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Google Analytics – Account Ownership

Google Analytics Presentation - Goals

Last week I gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area […]

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Mobile Friendly Google Search Results

Mobile Friendly Google Search Results

Google have been gently encouraging us for many years now to ensure our websites are mobile friendly, or responsive. This morning, whilst trawling through Google Plus, I spotted a post shared by US-based SEO expert, Beth Lee Browning in which it showed how Google search results on mobile devices are now showing whether a site […]

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AdWords Close Variant Keyword Matching

AdWords search queries

Review Those Search Queries! If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Although early days, our weekly search query reviews […]

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WordPress Site Security Tips and Plugins

WordPress site security

WordPress is a great platform for building websites but it’s important that site owners keep WordPress site security up to date and take precautions to stay secure. A good starting point is to keep WordPress and associated plugins up to date. One of the first things to do is ensure that you change your login […]

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Understanding the AdWords Bid Auction

Understanding AdWords bid auction

When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you […]

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Encrypted Keyword Results Stop Marketers Accessing Organic Keyword Data

Encrypted Keywords Google Analytics

Keyword research for SEO purposes has for many years been the foundation point of an Internet marketing campaign. Research the keywords that people are using to discover your site and then you can take advantage of that knowledge to drive ever more traffic to your site. However, in recent months Google began encrypting some of […]

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Do Your Research Before Choosing a PPC Agency

Research

We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for AdWords services only to find that the money is spent and, in return, they have nothing to show for it.One of the tricks some agencies pull is to do what we call ‘rent-a-campaign’ where campaigns are […]

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Google Keyword Planner Replaces AdWords Keyword Tool

Hello Google Keyword Planner

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords PPC campaigns and SEO efforts. Google […]

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How Can I Help People Find My Website? Part 1 – Overview

website marketing options

Too many people make the incorrect assumption that they will create a website for their business and then sit back and watch the results. Whether you have an ecommerce website or a site to promote your business or the services you provide – you need visitors in order to get any results and this doesn’t […]

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Google Shopping Engine Completes Transition to Pay per Click

PPC management services

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to […]

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Will Google Updates Change The Way We Advertise?

google penguin panda

We have all heard of Google’s notorious updates – Panda and Penguin; these algorithm changes were developed with the aim of reducing the prominence of low quality websites out there. Although these may have been developed with good intentions in mind, unfortunately many businesses out there have now been negatively affected. Some down to their […]

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How Google Enhanced Campaigns Change AdWords Advertising

Google AdWords Enhanced Campaigns

There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations. First Penguin and Panda turned search engine algorithms on their heads, and then Google Local came under the spotlight to receive a full makeover. Now pay per click results engine AdWords have revealed […]

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