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Google Ads

Google AdWords Is Now Called…

Google Ads! Following what surely must have been a very long meeting, Google has rebranded their Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of their marketing products to give a more cohesive message. It doesn’t matter whether it’s called Google AdWords or

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Google Ads

New AdWords Experience and Getting More Done

Today, Google announced through Inside AdWords that the new AdWords interface will be the exclusive way to manage accounts by the end of the year. The new interface has been around for quite a few months now and I’ve tried forcing myself to use it but keep switching back. Its main strapline has been:  

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Google Ads

Google’s Advertising Revenue Reaches New Heights

Many people who use search engines like Google often claim to avoid clicking on ads – the ones that normally appear on the top of search results, or the ones which pop up on other sites. But, in reality, most of these people are mistaken.Revenue from advertising is Google’s primary source of advertising, so someone,

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Bold Internet Chocolates
Business

Did Someone Say Chocolate?

If someone is kind enough to refer us to a new client, I like to send a small gift as a token of our appreciation. I go to a local networking group called Business Builders (Fareham, Hampshire) and one of the guys who attends is a talented Chocolatier called Michael Collins (Mick). His business is

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Google Analytics

Google Analytics Referral Spam Filter

This post isn’t going to be another ‘how to block referrer spam‘ type posts; there are more than enough of those already. If you are reading this, I’ll assume that you already understand what Google Analytics referral spam is and just want a quick way to remove it from your data view. Free Analytics Spam

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AdWords HOA – Q&A

This Hangout on Air (HOA) was recorded on the 25th November 2015. It was a question and answer session (Q&A) on Google AdWords between Mark Vang (host) and Adrian Bold. The HOA was a follow-up to the ‘AdWords – How It Works‘ presentation given earlier in the month. AdWords HOA Video Transcript If you still

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How It Works - Google AdWords
Google Ads

Google AdWords – How It Works Presentation

This presentation was first given to local businesses based in Hampshire, UK in November 2015. Its aim being to raise awareness of Google AdWords, in terms of the possibilities, the pitfalls and some basic tips for anyone considering starting their own Google ads campaign. The transcript from the video has been copied below. If you

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Adrian Bold Analytics Presentation
Google Analytics

Google Analytics – Account Ownership

I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area I

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Internet Marketing

Domain Name Selling Spam

As I’m sure lots of people do, I occasionally receive emails from chancers trying to sell me a ‘keyword rich‘ domain name. If not already marked as spam, I mark as such and move on. However, this domain selling spam email caught my eye because this particular idiot was churning out so many emails, they

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Google Ads

Mobile Friendly Google Search Results

Google have been gently encouraging us for many years now to ensure our websites are mobile friendly, or responsive. This morning, whilst trawling through Google Plus, I spotted a post shared by US-based SEO expert, Beth Lee Browning in which it showed how Google search results on mobile devices are now showing whether a site

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Google Ads

AdWords Close Variant Keyword Matching

Review Those Search Queries! If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Although early days, our weekly search query reviews

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Search Engines

Changing from HTTP to HTTPS

On the 6th August 2014, Google confirmed that they were going to start using HTTPS as a ranking signal. If you’re a ‘techie‘ this may well be routine but if you’re a business owner who has a website, what does this mean for you? In terms of the basics, most sites that are hosted have

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Tools & Software

WordPress Site Security Tips and Plugins

WordPress is a great platform for building websites but it’s important that site owners keep WordPress site security up to date and take precautions to stay secure. A good starting point is to keep WordPress and associated plugins up to date. One of the first things to do is ensure that you change your login

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Google Ads

Understanding the AdWords Bid Auction

When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you

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Googlers at AWCS 2014 (UK)
Google Ads

AdWords Community Summit 2014 – Google UK

I was lucky enough to be invited to the Google AdWords Community Summit (AWCS2014) held last week at one of Google’s London offices in Buckingham Palace Road. This was a two-day conference covering all manner of AdWords topics as well as straying into other areas such as Google Analytics and Google Enterprise. Having been to

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Google Ads

Google Partner UK Launch Event

I was fortunate to receive an invite to the launch of the revamped Google Partner program held last week at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners to

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Google Analytics

Encrypted Keyword Results Stop Marketers Accessing Organic Keyword Data

Keyword research for SEO purposes has for many years been the foundation point of an Internet marketing campaign. Research the keywords that people are using to discover your site and then you can take advantage of that knowledge to drive ever more traffic to your site. However, in recent months Google began encrypting some of

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Google Ads

Do Your Research Before Choosing a PPC Agency

We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for AdWords services only to find that the money is spent and, in return, they have nothing to show for it. One of the tricks some agencies pull is to do what we call ‘rent-a-campaign’ where campaigns

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Google Ads

Google Keyword Planner Replaces AdWords Keyword Tool

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords PPC campaigns and SEO efforts. Google

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Google Ads

Lower AdWords Costs by Improving Your Quality Score

Pay per Click advertising may sound simple enough. Choose relevant keywords, pair them with adverts and pay to drive customers to your website, via their clicks on these ads. However, as straightforward as that process may be, both Google with AdWords and Microsoft with Bing Ads use a factor called Quality Score as an element when

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Google Ads

Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to

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Search Engines

The Complexities Behind Google Search

Search Engines may look uncomplicated from the outside – a simple box that you type your search query into. However, behind the scenes is a whole other story. Complex doesn’t begin to cover the intricacies of how search works. Imagine a giant cobweb bigger than anything you can comprehend and all over the intricate silk

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Google Ads

How Google Enhanced Campaigns Change AdWords Advertising

There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations. First Penguin and Panda turned search engine algorithms on their heads, and then Google Local came under the spotlight to receive a full makeover. Now pay per click results engine AdWords have revealed

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Internet Marketing

The Difference Between Paid Links and Advertising…

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent

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