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The Death of pMax Feed Only?

This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only campaigns. That joy may soon be coming to an end! In case you missed Google’s very quiet, nay whispered, announcement – https://support.google.com/google-ads/answer/13844604. Hat-tip to Mike Ryan on LinkedIn for sharing – https://www.linkedin.com/feed/update/urn:li:activity:7094942198718197761/. Summary:

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Adrian 10 August 2023 No Comments

The Death of Keyword Match Types?

Warning: Sadly, there is nothing new in this post! Summary: If you are paying Google to advertise using Google Ads, do you get what you pay for and should you expect to? Keyword match types are now largely worthless and, I suspect, will soon disappear completely. If I asked you to define the word ‘exact’,

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Adrian 7 January 2022 No Comments

Google Ads and The Missing Search Terms Conundrum

A few years ago, the SEO industry was distraught when Google removed the ability to see organic search terms as there was no money in it, I mean, for privacy concerns. However, as organic search is ‘free’, there is no ground for arguing that Google should make this data available. This year ‘though is completely

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Adrian 3 September 2020 No Comments

Add User To Google Analytics

A question that I regularly get is “How do I grant access to my Google Analytics account?“. This often happens when a new Google Ads client starts working with us and we ask for access to their Google Analytics account as well. Why do we need access? Well, we need to ensure that Google Ads

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Adrian 12 February 2019 No Comments

Is Google Ads Complimentary Service Welcome?

Can an anonymous ‘Google Ads specialist’ make a difference to your business? Google offers a wide range of services and as a certified Google Partner we do, of course, see the value of Google Ads – targeted online advertising can have a massive impact on your business.  However, for novice users, it can feel hard

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Louisa Newport 30 January 2019 No Comments

Is Facebook Marketing Valuable To Your Business?

Why is Facebook marketing valuable to your business? Facebook had 2.27 billion monthly *active users (as of the third quarter of 2018) Facebook was the first social network to surpass 1 billion (2012) 1.74 billion people access Facebook on their mobile. Founded in 2004 it is the most popular social network worldwide. *Active users are

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Louisa Newport 22 January 2019 No Comments

Google AdWords Is Now Called…

Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of marketing products to give a more cohesive message. It doesn’t matter whether it’s called Google AdWords or Google

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Adrian 28 June 2018 No Comments

Google’s Advertising Revenue Reaches New Heights

Many people who use search engines like Google often claim to avoid clicking on ads – the ones that normally appear on the top of search results, or the ones which pop up on other sites. But, in reality, most of these people are mistaken. Revenue from advertising is Google’s primary source of advertising, so

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Nick Bold 17 December 2017 No Comments

Google Analytics Referral Spam Filter

This post isn’t going to be another ‘how to block referrer spam‘ type posts; there are more than enough of those already. If you are reading this, I’ll assume that you already understand what Google Analytics referral spam is and just want a quick way to remove it from your data view. Free Analytics Spam

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Adrian 7 January 2016 No Comments

Google Ads Hangout On Air – Q&A

This Hangout on Air (HOA) was a follow-up to the ‘AdWords – How It Works’ presentation given earlier in November 2015. It was a question and answer session (Q&A) on Google AdWords (as was, now known as Google Ads) between Mark Vang (host) and Adrian Bold. The Q&A HOA! HOA Transcript Mark Vang: I’m Mark,

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Adrian 1 December 2015 No Comments

Google Ads – How It Works Presentation (2015)

This presentation was first given to local businesses based in Hampshire, UK in November 2015. Its aim being to raise awareness of Google ‘AdWords’ – now Google Ads, in terms of the possibilities, the pitfalls and some basic tips for anyone considering starting their own Google Ads campaign. Highlights of Google Ads outline: Flexible –

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Adrian 19 November 2015 No Comments

Google Analytics – Account Ownership

I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area I

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Adrian 2 March 2015 No Comments

Domain Name Selling Spam

As I’m sure lots of people do, I occasionally receive emails from chancers trying to sell me a ‘keyword rich‘ domain name. If not already marked as spam, I mark as such and move on. However, this domain selling spam email caught my eye because this particular idiot was churning out so many emails, they

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Adrian 22 January 2015 No Comments

Mobile Friendly Google Search Results

Google has been gently encouraging us for many years now to ensure our websites are mobile-friendly, or responsive. This morning, whilst trawling through Google Plus, I spotted a post in which it showed how Google search results on mobile devices are now showing whether a site is mobile friendly. The image shown to the right

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Adrian 19 November 2014 No Comments

Google Ads Close Variant Keyword Matching

Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Following that, weekly search query reviews appear to

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Adrian 6 October 2014 No Comments

Changing from HTTP to HTTPS

On the 6th August 2014, Google confirmed that they were going to start using HTTPS as a ranking signal. If you’re a ‘techie‘ this may well be routine but if you’re a business owner who has a website, what does this mean for you? In terms of the basics, most sites that are hosted have

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Adrian 17 September 2014 No Comments

Understanding the Google Ads Bid Auction

When it comes to Google Ads advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you

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Adrian 25 June 2014 No Comments

Google Partners UK Launch Event

I was fortunate to receive an invite to the launch of the revamped Google Partners program held in November 2013 at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners

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Adrian 26 November 2013 No Comments

Do Your Research Before Choosing a PPC Agency

Questions You Should Ask a PPC Company Before Hiring Them We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for a Google Ads services only to find that the money is spent and, in return, they have nothing to show for it. One of

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Adrian 16 September 2013 No Comments

Google Ads Keyword Planner Tool

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords* PPC campaigns and SEO efforts. Google

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Adrian 11 September 2013 No Comments

Lower Google Ads Costs by Improving Your Quality Score

Pay Per Click advertising may sound simple enough. Choose relevant keywords, pair them with adverts and pay to drive customers to your website, via their clicks on these ads. However, as straightforward as that process may be, both Google with Google Ads and Microsoft with Bing Ads use a factor called Quality Score as an element

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Adrian 24 June 2013 No Comments

Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to

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Adrian 11 June 2013 No Comments

The Complexities Behind Google Search

Search Engines may look uncomplicated from the outside – a simple box that you type your search query into. However, behind the scenes is a whole other story. Complex doesn’t begin to cover the intricacies of how search works. Imagine a giant cobweb bigger than anything you can comprehend and all over the intricate silk

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Adrian 18 April 2013 No Comments

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