Google Ads!
Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords, to Google Ads.
As part of a more general rebranding, Google announced a consolidation of marketing products to give a more cohesive message.
It doesn't matter whether it's called Google AdWords or Google Ads, the basic premise remains the same; it's a great way to promote your business but you need to know what you are doing.
I have a number of other articles with tips on how to get started and maximise the return on investment from paid advertising on Google Ads including Google Ads Advice.
I offer Google Ads campaign review and management services – please get in touch for more information.