Articles
The Death of pMax Feed Only?
10 August 2023
This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only…
The Death of Keyword Match Types?
7 January 2022
Warning: Sadly, there is nothing new in this post!Summary: If you are paying Google to advertise using Google Ads, do you get…
Google Ads and The Missing Search Terms Conundrum
3 September 2020
A few years ago, the SEO industry was distraught when Google removed the ability to see organic search terms as there was…
Google AdWords Is Now Called…
28 June 2018
Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords,…
Google’s Advertising Revenue Reaches New Heights
17 December 2017
Many people who use search engines like Google often claim to avoid clicking on ads – the ones that normally appear on…
Google Analytics – Account Ownership
2 March 2015
I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation…
Google Ads Close Variant Keyword Matching
6 October 2014
Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option to turn…
Understanding the Google Ads Bid Auction
25 June 2014
When it comes to Google Ads advertising, it is no surprise that many business owners either struggle with, or are simply unaware…
Do Your Research Before Choosing a PPC Agency
16 September 2013
Questions You Should Ask a PPC Company Before Hiring Them We occasionally receive telephone calls from small business owners who have paid…
Google Ads Keyword Planner Tool
11 September 2013
Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword…
Lower Google Ads Costs by Improving Your Quality Score
24 June 2013
Pay Per Click advertising may sound simple enough. Choose relevant keywords, pair them with adverts and pay to drive customers to your…
Google Shopping Engine Completes Transition to Pay per Click
11 June 2013
From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay…
How Google Enhanced Campaigns Change Google Ads Advertising
27 February 2013
There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations.…
How To Detect Website Copy Infringement
11 July 2012
Has Someone Stolen Your Site Content? I received an email a couple of weeks ago asking me if I recognised some copy…
Changes to AdWords Keyword Match Types – 2012
26 April 2012
In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads) If you’ve logged…
Google Ads Not Working?
27 February 2012
…The Problem Could Lie Elsewhere!If you’ve tried Pay per Click (PPC) advertising with Google Ads (previously Google AdWords) but haven’t received the…
How Does Google Ads Work?
16 December 2011
Google Ads (previously known as Google AdWords) is a simple and effective way to increase relevant traffic to your website. A successful…
Google Ads Advice
5 April 2011
Google Ads (formerly AdWords) advice for anyone wishing to set up their own Pay Per Click (PPC) campaign.When a user searches on…
Google Ads Negative Keyword Lists
6 March 2011
When It Comes To Google Ads, It Pays To Be Negative… I’ve long been an exponent of using negative keywords in your…