Articles
Three Stages of a Google Ads Rollout
18 August 2026
Google will use AI to stretch your Performance Max video ads into the shapes you have not supplied. Encouragement, then alerts, then…
The Death of pMax Feed Only?
10 August 2023
This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only…
The Death of Keyword Match Types?
7 January 2022
Warning: Sadly, there is nothing new in this post.Summary: If you are paying Google to advertise using Google Ads, do you get…
Google Ads and The Missing Search Terms Conundrum
3 September 2020
A few years ago, the SEO industry was distraught when Google removed the ability to see organic search terms as there was…
Is Google Ads Complimentary Service Welcome?
30 January 2019
Can an anonymous ‘Google Ads specialist’ make a difference to your business? Google offers a wide range of services and the value…
Google AdWords Is Now Called…
28 June 2018
Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords,…
Google’s Advertising Revenue Reaches New Heights
17 December 2017
Many people who use search engines like Google often claim to avoid clicking on ads – the ones that normally appear on…
Google Analytics – Account Ownership
2 March 2015
I recently gave a presentation on Google Analytics to some business owners from the Solent region (Business Builders Fareham). It wasn’t the…
Google Ads Close Variant Keyword Matching
6 October 2014
Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option to turn…
Understanding the Google Ads Bid Auction
25 June 2014
I wrote this in 2014, and the mechanics of the auction have barely moved since. What has changed completely is who does…
Google Partners UK Launch Event
26 November 2013
I was fortunate to receive an invite to the launch of the revamped Google Partners program held in November 2013 at MC…
Do Your Research Before Choosing a PPC Agency
16 September 2013
Questions You Should Ask a PPC Company Before Hiring Them I occasionally receive telephone calls from small business owners who have paid…
Google Ads Keyword Planner Tool
11 September 2013
In 2013, Google replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that…
Google Shopping Engine Completes Transition to Pay per Click
11 June 2013
From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay…
How To Detect Website Copy Infringement
11 July 2012
Has Someone Stolen Your Site Content? I received an email a couple of weeks ago asking me if I recognised some copy…
Changes to AdWords Keyword Match Types – 2012
26 April 2012
In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads) If you’ve logged…
Google Ads Not Working?
27 February 2012
…The Problem Could Lie Elsewhere!I wrote this in 2012, and I still start in the same place when someone tells me Google…
Are Google Ads Vouchers Really the Best Incentive?
21 February 2012
As a UK Google Ads agency, Google regularly provides us with vouchers. These voucher codes are typically a credit given in the…
How Does Google Ads Work?
16 December 2011
I first wrote this in 2011, when Google Ads had two campaign types, Search and Display. It now has many more, and…
Google Ads Advice
5 April 2011
I wrote this in 2011, when you could still control almost everything in a Google Ads account by hand. In 2026 you…
Google Ads Negative Keyword Lists
6 March 2011
When It Comes To Google Ads, It Pays To Be Negative… I’ve long been an exponent of using negative keywords in your…