Questions You Should Ask a PPC Company Before Hiring Them
We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for a Google Ads services only to find that the money is spent and, in return, they have nothing to show for it.
What You Should Ask a Pay Per Click Company Before Hiring Them:
Is the person you are considering qualified as a Google Ads certified professional – a ‘Google Partner', which means they have completed the relevant exams?
Most Google Partners will display the logo on their site. This logo should link to the page showing their accreditation. If the logo is there, but there is no link, then it may be that they are not qualified.
Understand What You Are Paying For
Do your research: understand what you want to achieve from running PPC campaigns and have a list of questions ready to ask the consultant or agency you are considering for your project.
It is important that a PPC agency will work on your behalf but not actually ‘own' your campaign so you should have full ownership for your account before, during and after the campaign is active – whether that be for Google Ads, Bing Ads or another service.
There are many aspects to PPC advertising and, if you find it daunting, it is advisable to outsource. However, it is also important for both your peace of mind and your bank balance that you understand what you are paying for.