Questions You Should Ask a PPC Company Before Hiring Them
We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for a Google Ads services only to find that the money is spent and, in return, they have nothing to show for it.
One of the tricks some agencies pull is to do what we call 'rent-a-campaign' where campaigns are built in the agency's account and simply invoice you a fee for charges without you having any visibility or ownership of this account.
At Bold Internet, we would always build the campaign(s) in your account so that it is your asset, regardless of whether you continue using our service.
What You Should Ask a Pay Per Click Company Before Hiring Them:
- How long have you been doing PPC Marketing?
- Do you build the campaigns in my Google Ads account?
- Are you Google Ads certified? (request verification)
- What are my contractual obligations?
- What are the fees?
Is the person you are considering qualified as a Google Ads certified professional – a ‘Google Partner', which means they have completed the relevant exams?
Most Google Partners will display the logo on their site. This logo should link to the page showing their accreditation. If the logo is there, but there is no link, then it may be that they are not qualified.
Understand What You Are Paying For
Do your research: understand what you want to achieve from running PPC campaigns and have a list of questions ready to ask the consultant or agency you are considering for your project.
It is important that a PPC agency will work on your behalf but not actually ‘own' your campaign so you should have full ownership for your account before, during and after the campaign is active – whether that be for Google Ads, Bing Ads or another service.
There are many aspects to PPC advertising and, if you find it daunting, it is advisable to outsource. However, it is also important for both your peace of mind and your bank balance that you understand what you are paying for.
If you are looking for someone to manage your Pay per Click advertising, take a look at our services and get in touch for a chat to see how we can help you.
