We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for AdWords services only to find that the money is spent and, in return, they have nothing to show for it.
One of the tricks some agencies pull is to do what we call ‘rent-a-campaign' where campaigns are built in the agency's account and simply invoice you a fee for charges without you having any visibility or ownership of this account.
At Bold Internet, we would always build the campaign(s) in your account so that it is your asset, regardless of whether you continue using our service.
Questions You Should Ask a PPC Company Before Hiring Them:
- How long have you been doing PPC Marketing?
- Do you build the campaigns in my AdWords account?
- Are you Google AdWords certified? (request verification)
- What are my contractual obligations?
- What are the fees?
Google has a partner search area – https://www.google.com/partners/#h_a – so, at a very minimum, as a potential client you should check to find someone who is qualified as an AdWords certified professional (now Google Partners), which means they have completed the Google AdWords exams.
Most Google Partners will display the logo on their site. This logo should link to the page showing their accreditation. If the logo is there, but there is no link, then it may be that they are not qualified.
Understand What You Are Paying For
Do your research; understand what you want to achieve from running PPC campaigns and have a list of questions ready to ask the consultant or agency you are considering for your project.
It is important that a PPC agency will work on your behalf but not own your campaign so before, during and after the campaign is active you should have full ownership for your account, whether that be for AdWords, Bing Ads or another service.
There are many aspects to PPC advertising and, if you find it daunting, it is advisable to outsource. However, it is also important for both your peace of mind and your bank balance that you understand what you are paying for.
If you are looking for someone to manage your Pay per Click advertising, take a look at our services and get in touch for an informal chat to see if we can help you.