Adrian

I live with my wife and two sons in Hampshire, UK. Around 2000, I was asked to build a website for my rugby club and quickly established that I'm no designer! It did introduce me to SEO. In 2002 I discovered Google AdWords and have been actively involved in the search marketing industry ever since.

Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to …

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The Difference Between Paid Links and Advertising…

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent …

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Massive Collection of Must Have Internet Marketing Tools

Being a bit of a tool freak (not something I say often in public!), when I discovered this collection of Internet marketing resources, I immediately bookmarked thought I’d share with you. It’s a Google Sheets spreadsheet and comprises sites, tools and links to all manner of useful goodies covering topics such as: SEO Analysis Domain …

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Google Takes Another Shot at Suspect SEO

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday (24th April 2012), Matt Cutts …

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