Adrian

I live with my wife and two sons in Hampshire, UK. Around 2000, I was asked to build a website for my rugby club and quickly established that I'm no designer! It did introduce me to SEO. In 2002 I discovered Google AdWords and have been actively involved in the search marketing industry ever since.

Adrian Bold Analytics Presentation

Google Analytics – Account Ownership

I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area I …

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Encrypted Keyword Results Stop Marketers Accessing Organic Keyword Data

Keyword research for SEO purposes has for many years been the foundation point of an Internet marketing campaign. Research the keywords that people are using to discover your site and then you can take advantage of that knowledge to drive ever more traffic to your site. However, in recent months Google began encrypting some of …

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Google Keyword Planner Replaces AdWords Keyword Tool

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords PPC campaigns and SEO efforts. Google …

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Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to …

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How Google Enhanced Campaigns Change AdWords Advertising

There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations. First Penguin and Panda turned search engine algorithms on their heads, and then Google Local came under the spotlight to receive a full makeover. Now pay per click results engine AdWords have revealed …

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The Difference Between Paid Links and Advertising…

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent …

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