Adrian

I live with my wife and two sons in Hampshire, UK. Around 2000, I was asked to build a website for my rugby club and quickly established that I'm no designer! It did introduce me to SEO. In 2002 I discovered Google AdWords and have been actively involved in the search marketing industry ever since.

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Encrypted Keyword Results Stop Marketers Accessing Organic Keyword Data

Keyword research for SEO purposes has for many years been the foundation point of an Internet marketing campaign. Research the keywords that people are using to discover your site and then you can take advantage of that knowledge to drive ever more traffic to your site. However, in recent months Google began encrypting some of …

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Google Keyword Planner Replaces AdWords Keyword Tool

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords* PPC campaigns and SEO efforts. Google …

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Google Shopping Engine Completes Transition to Pay per Click

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to …

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Massive Collection of Must Have Internet Marketing Tools

I’ve just discovered this collection of Internet Marketing Tools thanks to this post from the guys at Flippa.com. Being a bit of a tool freak (not something I say often in public!), this was immediately bookmarked and I thought I’d share with you. It’s a Google Docs spreadsheet and comprises sites, tools and links to …

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Google Takes Another Shot at Suspect SEO

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday (24th April 2012), Matt Cutts …

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