Adrian

The Death of pMax Feed Only?

This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only campaigns. That joy may soon be coming to an end! In case you missed Google’s very quiet, nay whispered, announcement – https://support.google.com/google-ads/answer/13844604. Hat-tip to Mike Ryan on LinkedIn for sharing – https://www.linkedin.com/feed/update/urn:li:activity:7094942198718197761/. Summary: […]

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Google’s Year To Date In Numbers:

Business, Google Ads / By Adrian

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GA4 Sunset Video – Parody

Google Analytics / By Adrian

For anyone going through the fear, pain and anguish of having to migrate to GA4, remember, you are not alone. We will get through this!

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The Death of Keyword Match Types?

Google Ads / By Adrian

Warning: Sadly, there is nothing new in this post! Summary: If you are paying Google to advertise using Google Ads, do you get what you pay for and should you expect to? Keyword match types are now largely worthless and, I suspect, will soon disappear completely. If I asked you to define the word ‘exact’,

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Google Ads and The Missing Search Terms Conundrum

Google Ads / By Adrian

A few years ago, the SEO industry was distraught when Google removed the ability to see organic search terms as there was no money in it, I mean, for privacy concerns. However, as organic search is ‘free’, there is no ground for arguing that Google should make this data available. This year ‘though is completely

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Add User To Google Analytics

Google Analytics / By Adrian

A question that I regularly get is “How do I grant access to my Google Analytics account?“. This often happens when a new Google Ads client starts working with us and we ask for access to their Google Analytics account as well. Why do we need access? Well, we need to ensure that Google Ads

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Google AdWords Is Now Called…

Google Ads / By Adrian

Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of marketing products to give a more cohesive message. It doesn’t matter whether it’s called Google AdWords or Google

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Google Analytics Referral Spam Filter

Google Analytics / By Adrian

This post isn’t going to be another ‘how to block referrer spam‘ type posts; there are more than enough of those already. If you are reading this, I’ll assume that you already understand what Google Analytics referral spam is and just want a quick way to remove it from your data view. Free Analytics Spam

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Google Ads Hangout On Air – Q&A

Google Ads / By Adrian

This Hangout on Air (HOA) was a follow-up to the ‘AdWords – How It Works’ presentation given earlier in November 2015. It was a question and answer session (Q&A) on Google AdWords (as was, now known as Google Ads) between Mark Vang (host) and Adrian Bold. The Q&A HOA! HOA Transcript Mark Vang: I’m Mark,

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Google Ads – How It Works Presentation (2015)

Google Ads / By Adrian

This presentation was first given to local businesses based in Hampshire, UK in November 2015. Its aim being to raise awareness of Google ‘AdWords’ – now Google Ads, in terms of the possibilities, the pitfalls and some basic tips for anyone considering starting their own Google Ads campaign. Highlights of Google Ads outline: Flexible –

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Google Analytics – Account Ownership

Google Analytics / By Adrian

I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area I

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Domain Name Selling Spam

Internet Marketing, Tools and Software / By Adrian

As I’m sure lots of people do, I occasionally receive emails from chancers trying to sell me a ‘keyword rich‘ domain name. If not already marked as spam, I mark as such and move on. However, this domain selling spam email caught my eye because this particular idiot was churning out so many emails, they

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Mobile Friendly Google Search Results

Google Ads, Search Engines / By Adrian

Google has been gently encouraging us for many years now to ensure our websites are mobile-friendly, or responsive. This morning, whilst trawling through Google Plus, I spotted a post in which it showed how Google search results on mobile devices are now showing whether a site is mobile friendly. The image shown to the right

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Google Ads Close Variant Keyword Matching

Google Ads / By Adrian

Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Following that, weekly search query reviews appear to

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Changing from HTTP to HTTPS

Search Engines, SEO (Search Engine Optimization) / By Adrian

On the 6th August 2014, Google confirmed that they were going to start using HTTPS as a ranking signal. If you’re a ‘techie‘ this may well be routine but if you’re a business owner who has a website, what does this mean for you? In terms of the basics, most sites that are hosted have

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Understanding the Google Ads Bid Auction

Google Ads / By Adrian

When it comes to Google Ads advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you

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Google Partners UK Launch Event

Google Ads / By Adrian

I was fortunate to receive an invite to the launch of the revamped Google Partners program held in November 2013 at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners

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Do Your Research Before Choosing a PPC Agency

Bing Ads, Google Ads, Internet Marketing / By Adrian

Questions You Should Ask a PPC Company Before Hiring Them We occasionally receive telephone calls from small business owners who have paid someone in the region of £100 / $200 for a Google Ads services only to find that the money is spent and, in return, they have nothing to show for it. One of

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Google Ads Keyword Planner Tool

Google Ads, Tools and Software / By Adrian

Google recently replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords* PPC campaigns and SEO efforts. Google

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Lower Google Ads Costs by Improving Your Quality Score

Google Ads / By Adrian

Pay Per Click advertising may sound simple enough. Choose relevant keywords, pair them with adverts and pay to drive customers to your website, via their clicks on these ads. However, as straightforward as that process may be, both Google with Google Ads and Microsoft with Bing Ads use a factor called Quality Score as an element

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Google Shopping Engine Completes Transition to Pay per Click

Google Ads, Search Engines / By Adrian

From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google’s latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google’s shopping engine to go commercial. In a bid to

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The Complexities Behind Google Search

Search Engines / By Adrian

Search Engines may look uncomplicated from the outside – a simple box that you type your search query into. However, behind the scenes is a whole other story. Complex doesn’t begin to cover the intricacies of how search works. Imagine a giant cobweb bigger than anything you can comprehend and all over the intricate silk

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How Google Enhanced Campaigns Change Google Ads Advertising

Google Ads / By Adrian

There doesn’t seem to be a day that goes by at the moment without Google announcing another significant change to their operations. First Penguin and Panda turned search engine algorithms on their heads, and then Google Local came under the spotlight to receive a full makeover. Now pay per click results engine AdWords (now known

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The Difference Between Paid Links and Advertising…

Internet Marketing, Search Engines, SEO (Search Engine Optimization) / By Adrian

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent

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Massive Collection of Must Have Internet Marketing Tools

Internet Marketing, Tools and Software / By Adrian

Being a bit of a tool freak (not something I say often in public!), when I discovered this collection of Internet marketing resources, I immediately bookmarked thought I’d share with you. It’s a Google Sheets spreadsheet and comprises sites, tools and links to all manner of useful goodies covering topics such as: SEO Analysis Domain

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The Death of pMax Feed Only?

Google’s Year To Date In Numbers:

GA4 Sunset Video – Parody

The Death of Keyword Match Types?

Google Ads and The Missing Search Terms Conundrum

Add User To Google Analytics

Google AdWords Is Now Called…

Google Analytics Referral Spam Filter

Google Ads Hangout On Air – Q&A

Google Ads – How It Works Presentation (2015)

Google Analytics – Account Ownership

Domain Name Selling Spam

Mobile Friendly Google Search Results

Google Ads Close Variant Keyword Matching

Changing from HTTP to HTTPS

Understanding the Google Ads Bid Auction

Google Partners UK Launch Event

Do Your Research Before Choosing a PPC Agency

Google Ads Keyword Planner Tool

Lower Google Ads Costs by Improving Your Quality Score

Google Shopping Engine Completes Transition to Pay per Click

The Complexities Behind Google Search

How Google Enhanced Campaigns Change Google Ads Advertising

The Difference Between Paid Links and Advertising…

Massive Collection of Must Have Internet Marketing Tools

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