SEO (Search Engine Optimization)

Blog posts with help and tips / comment / discussion on Search Engine Optimisation (SEO) and optimising your website for greater traffic and conversion
Changing from HTTP to HTTPS

Changing from HTTP to HTTPS

On the 6th August 2014, Google confirmed that they were going to start using HTTPS as a ranking signal. If you’re a ‘techie‘ this may well be routine but if you’re a business owner who has a website, what does this mean for you? In terms of the basics, most sites that are hosted have …

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The Difference Between Paid Links and Advertising

The Difference Between Paid Links and Advertising…

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent …

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Google Takes Another Shot at Suspect SEO

Google Takes Another Shot at Suspect SEO

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday (24th April 2012), Matt Cutts …

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Does Google Ads Help With SEO Rankings

Does Google Ads Help With SEO Rankings?

The Truth I’ve often heard it mentioned that spending money with Google Ads (formerly AdWords) will help boost a site’s rankings in the natural search results, i.e. Google Ads somehow gives a benefit to SEO. Does Google Ads help with SEO rankings? Short answer – No. Whilst I’ve never believed it to be true, it …

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