SEO (Search Engine Optimization)

Blog posts with help and tips / comment / discussion on Search Engine Optimisation (SEO) and optimising your website for greater traffic and conversion
The Difference Between Paid Links and Advertising

The Difference Between Paid Links and Advertising…

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent …

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Google Takes Another Shot at Suspect SEO

Google Takes Another Shot at Suspect SEO

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday (24th April 2012), Matt Cutts …

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