I've often heard it mentioned that spending money with Google Ads (formerly AdWords) will help boost a site's rankings in the natural search results, i.e. Google Ads somehow gives a benefit to SEO. Does Google Ads help with SEO rankings? Short answer – No.
Whilst I've never believed it to be true, it is good never-the-less to hear it straight from Matt Cutts, who used to be the public face of Google:
Although this video makes the point that there is no connection between AdWords (as it was called then) spend and SEO gain, there is a benefit to having more relevant visitors to your website. It is safe to assume that Google wants relevant, high-quality sites at the top of the search results, rather than those who are not specific to the search.
I'm sure conspiracy theorists will still claim that there is a connection between SEO and Google Ads but, for the rest of us, hopefully, that is one SEO myth that can now be put to bed.