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Category Archives for "Internet Marketing"

Articles, news, tips and more to do with internet marketing generally.

How Can I Help People Find My Website? Part 1 – Overview

website marketing options

Too many people make the incorrect assumption that they will create a website for their business and then sit back and watch the results. Whether you have an ecommerce website or a site to promote your business or the services you provide – you need visitors in order to get any results and this doesn’t […]

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The Difference Between Paid Links and Advertising…

Matt Cutts of Google

…in the eyes of Google. If you’ve followed SEO or link building for any length of time, you will know that links are the currency of the web when it comes to helping boost a site’s rankings. However, Google change (improve?) their algorithms constantly in an effort to only show the best results to prevent […]

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Massive Collection of Must Have Internet Marketing Tools

Marketing Tools

I’ve just discovered this collection of Internet Marketing Tools thanks to this post from the guys at Flippa.com. Being a bit of a tool freak (not something I say often in public!), this was immediately bookmarked and I thought I’d share with you. It’s a Google Docs spreadsheet and comprises sites, tools and links to […]

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Google Takes Another Shot at Suspect SEO

Webspam example

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday, Matt Cutts of Google published […]

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Online Marketing Guide for Small Business Owners

website marketing options

Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment. Online marketing can easily be done in-house by a small business, or it can be outsourced to experts. Most businesses have websites. Many of […]

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Does Google AdWords Help With SEO Rankings?

Matt Cutts - AdWords and SEO

I’ve often heard it mentioned that spending money with Google AdWords will help boost a site’s rankings in the natural search results, i.e. AdWords somehow gives a benefit to SEO. Does Google AdWords help with SEO rankings? Short answer – No. Whilst I’ve never believed it to be true, it is good never-the-less to hear […]

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Evaluate Your Online Marketing Campaigns

Evaluate Online Marketing Campaign

Marketing campaigns should follow the SMART principals; they should be Specific, Measureable, Achievable, Realistic and Timely. These same rules apply whether the campaign is online or offline. Evaluation is the Key to Success It’s easy to run your own Google AdWords campaign using online resources to guide you, but Pay per Click (PPC) isn’t an […]

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