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News, tips, views and information related to Bing Ads (formerly Microsoft adCenter).

A Beginner’s Guide To Google AdWords Keyword Match Types

A Beginner’s Guide To Google AdWords Keyword Match Types

Many new users fail to understand keyword match types and the effect this can have on their bidding, costs and overall campaign performance. This presentation gives a brief overview of the options available to Pay per Click advertisers. Although this presentation uses Google AdWords as the examples, the same logic applies to Bing Ads, Microsoft’s […]

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