This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only campaigns. That joy may soon be coming to an end!
In case you missed Google's very quiet, nay whispered, announcement – https://support.google.com/google-ads/answer/13844604.
Hat-tip to Mike Ryan on LinkedIn for sharing – https://www.linkedin.com/feed/update/urn:li:activity:7094942198718197761/.
Summary: Google will start using images from product feeds to show in other channels, e.g. YouTube, so could be the end of pMax Feed Only campaigns. The rotters! 🤬