The Death of pMax Feed Only?

This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only campaigns. That joy may soon be coming to an end!

In case you missed Google's very quiet, nay whispered, announcement – https://support.google.com/google-ads/answer/13844604.

Hat-tip to Mike Ryan on LinkedIn for sharing – https://www.linkedin.com/feed/update/urn:li:activity:7094942198718197761/.

Summary: Google will start using images from product feeds to show in other channels, e.g. YouTube, so could be the end of pMax Feed Only campaigns. The rotters! 🤬

google ads, performance-max, pmax

Adrian

I live with my wife and two sons in Hampshire, UK. Towards the end of the last century (!) I was asked to build a website for my old rugby club. My first attempt was made using Microsoft FrontPage. This quickly established the fact that I am no designer! However, it did introduce me to SEO. Then, in 2002 I discovered Google AdWords. I was immediately fascinated by this and have been actively involved in the search marketing industry ever since. After a stint as an agency Head of Search, I now run my own small business serving clients in both the UK and US.

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The Death of pMax Feed Only?

Adrian

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