Google Analytics

Articles, tips and guidance on Google Analytics
Add User To Google Analytics

Add User To Google Analytics

A question that I regularly get is “How do I grant access to my Google Analytics account?“. This often happens when a new Google Ads client starts working with us and we ask for access to their Google Analytics account as well. Why do we need access? Well, we need to ensure that Google Ads …

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Google Analytics Referral Spam Filter

Google Analytics Referral Spam Filter

This post isn’t going to be another ‘how to block referrer spam‘ type posts; there are more than enough of those already. If you are reading this, I’ll assume that you already understand what Google Analytics referral spam is and just want a quick way to remove it from your data view. Free Analytics Spam …

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Google Analytics – Account Ownership

Google Analytics – Account Ownership

I recently gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area I …

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