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Category Archives for "Google Analytics"

Articles, tips and guidance about Google Analytics

Google Analytics – Account Ownership

Google Analytics Presentation - Goals

Last week I gave a presentation on Google Analytics to some business owners from the Solent region (www.businessbuildersfareham.co.uk). It wasn’t the finest presentation I’ve ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One area […]

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Encrypted Keyword Results Stop Marketers Accessing Organic Keyword Data

Encrypted Keywords Google Analytics

Keyword research for SEO purposes has for many years been the foundation point of an Internet marketing campaign. Research the keywords that people are using to discover your site and then you can take advantage of that knowledge to drive ever more traffic to your site. However, in recent months Google began encrypting some of […]

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