Blog

Header image for Copy Infringement
Internet Marketing

How To Detect Website Copy Infringement

Has Someone Stolen Your Site Content? I received an email a couple of weeks ago asking me if I recognised some copy that was on another website. I certainly did as it was from the Bold Internet home page. The person that had sent me the email also should have recognised it as she wrote

Read More »
Header image for Changes to AdWords Keyword Match Types
Google Ads

Changes to AdWords Keyword Match Types – 2012

In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads   If you’ve logged into your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google is changing the way Exact

Read More »
Header image for Google Takes Shot at Suspect SEO
Internet Marketing

Google Takes Another Shot at Suspect SEO

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday (24th April 2012), Matt Cutts

Read More »
Header image for WordPress Site Security Tips and Plugins
Google Ads

Google Shutting Down AdWords Advertisers Who Flout Policies

It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 AdWords advertisers had their accounts closed. These accounted for 130 million adverts

Read More »
Header image for New Privacy Policy
Google Ads

Google’s New Privacy Policy is Live – Are You Prepared?

So, today we see the launch of Google’s new Privacy Policy. If you use any of Google’s services (who doesn’t?), you would no doubt have seen a message or received an email about this. Did you read it? Does it matter? We’ve discussed Internet privacy before. Of course, this is a sensitive topic and, depending

Read More »
Header image for Adwords Not Working
Google Ads

Google Ads Not Working?

…The Problem Could Lie Elsewhere! If you’ve tried Pay per Click (PPC) advertising with Google Ads (previously Google AdWords) but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that Google Ads doesn’t work. Delete your campaigns, close your account and move on. But

Read More »
Header image for Introduction to Adwords
Google Ads

Introduction to Google AdWords Presentation

This introduction to Google AdWords presentation was created as part of a Hangout on Air (HOA) presented on Google Plus in March 2014. Google AdWords was renamed Google Ads in 2018 but this presentation remains highly relevant as functionality did not significantly alter. Google AdWords Overview (now known as Google Ads) The video recording of

Read More »
Header image for Google Voucher
Google Ads

Are Google AdWords Vouchers Really the Best Incentive?

As a UK Google Ads agency, Google regularly provides us with vouchers. These voucher codes are typically for £50 or £75 and can be used for new Google AdWords (now called Google Ads) advertisers as a credit against their Pay per Click costs. That’s all fine and dandy and it’s great that Google provide new

Read More »
Header image for How Adwords Works
Google Ads

How Does Google Ads Work?

Google Ads (previously known as Google AdWords) is a simple and effective way to increase relevant traffic to your website. A successful Google Ads campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, inquire about a service or sign up to receive

Read More »
Header image for Help SEO Rankings
Google Ads

Does Google Ads Help With SEO Rankings?

The Truth I’ve often heard it mentioned that spending money with Google Ads (formerly AdWords) will help boost a site’s rankings in the natural search results, i.e. Google Ads somehow gives a benefit to SEO. Does Google Ads help with SEO rankings? Short answer – No. Whilst I’ve never believed it to be true, it

Read More »
Header image for What Is Adwords?
Google Ads

The difference between Search Engine Optimisation (SEO) & Google Ads

Google Ads can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is the process of ensuring your site receives maximum visibility. When users

Read More »
Header image for Beginners Guide
Bing Ads

A Beginner’s Guide To Google Ads Keyword Match Types – 2011

Keyword match types can have a huge effect on bidding, costs and overall campaign performance. This presentation gives a brief overview of the options available to Pay Per Click advertisers. The presentation talks about AdWords, the previous name for Google Ads, and all the advice applies to the rebranded service.  Although Google Adwords examples are

Read More »
Header image for Google Ads advice
Google Ads

Google Ads Advice

Google Ads (formerly AdWords) advice for anyone wishing to set up their own Pay Per Click (PPC) campaign. When a user searches on Google, the websites that appear at the top of the page (and sometimes at the bottom) are usually paid ads. Originally, these paid ads would also appear down the right-hand side of

Read More »
Header image for Google Adwords is now called
Google Ads

Google Ads Negative Keyword Lists

I’ve long been an exponent of using negative keywords in your Pay Per Click (PPC) campaigns, particularly if using Google Ads. In January 2011, Google announced a big time saver for AdWords users (AdWords became Google Ads in 2018): Negative Keyword Lists. This is a way of saving generic negative keywords so you can re-use time and time

Read More »
Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on whatsapp

Most Popular:

Scroll to Top