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Internet Marketing

Massive Collection of Must Have Internet Marketing Tools

I’ve just discovered this collection of Internet Marketing Tools thanks to this post from the guys at Flippa.com. Being a bit of a tool freak (not something I say often in public!), this was immediately bookmarked and I thought I’d share with you. It’s a Google Docs spreadsheet and comprises sites, tools and links to

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Internet Marketing

How To Detect Website Copy Infringement

Has Someone Stolen Your Site Content? I received an email a couple of weeks ago asking me if I recognised some copy that was on another website. I certainly did as it was from the Bold Internet home page. The person that had sent me the email also should have recognised it as she wrote

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Google Ads

Changes to AdWords Keyword Match Types

If you’ve logged into your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google is changing the way Exact match and Phrase match keyword options operate. Previously, an Exact match would be, umm, exact. So, if you bid on

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Internet Marketing

Google Takes Another Shot at Suspect SEO

Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday, Matt Cutts of Google published

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Google Ads

Google Shutting Down AdWords Advertisers Who Flout Policies

It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 AdWords advertisers had their accounts closed. These accounted for 130 million adverts

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Google Ads

Google’s New Privacy Policy is Live – Are You Prepared?

So, today we see the launch of Google’s new Privacy Policy. If you use any of Google’s services (who doesn’t?), you would no doubt have seen a message or received an email about this. Did you read it? Does it matter? We’ve discussed Internet privacy before. Of course, this is a sensitive topic and, depending

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Google Ads

Google AdWords Not Working?

…The Problem Could Lie Elsewhere! If you’ve tried Pay per Click (PPC) advertising with Google AdWords but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that AdWords doesn’t work. Delete your campaigns, close your account and move on. But wait! Are you sure

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Google Ads

Introduction to Google AdWords Presentation

This introduction to Google AdWords presentation was created as part of a Hangout on Air (HOA) presented on Google Plus in March 2014. Google AdWords Overview The video recording of that HOA can be found on our AdWords tutorials page. Hopefully, this presentation will be useful to you if just getting started with AdWords. Get

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Google Ads

Are Google AdWords Vouchers Really the Best Incentive?

As a UK AdWords agency, Google provide us with AdWords vouchers regularly. These voucher codes are typically for £50 or £75 and can be used for new AdWords advertisers as a credit against their Pay per Click costs. That’s all fine and dandy and it’s great that Google provide new advertisers with a way to

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Google Ads

How Does Google AdWords Work?

Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, enquire about a service or sign up to receive your e-newsletter. But, just how

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Google Ads

Does Google AdWords Help With SEO Rankings?

The Truth I’ve often heard it mentioned that spending money with Google AdWords will help boost a site’s rankings in the natural search results, i.e. AdWords somehow gives a benefit to SEO. Does Google AdWords help with SEO rankings? Short answer – No. Whilst I’ve never believed it to be true, it is good never-the-less

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Google Ads

What is Google AdWords?

Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. The Difference Between Search Engine Optimisation and Google AdWords Search Engine Optimisation Search engine optimisation (SEO) is the process of

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Bing Ads

A Beginner’s Guide To Google AdWords Keyword Match Types

Many new users fail to understand keyword match types and the effect this can have on their bidding, costs and overall campaign performance. This presentation gives a brief overview of the options available to Pay per Click advertisers. Although this presentation uses Google AdWords as the examples, the same logic applies to Bing Ads, Microsoft’s

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Google Ads

AdWords Advice

Google AdWords advice for anyone wishing to set up their own Pay per Click (PPC) campaign. ​When a user searches on Google, the websites that appear down the left-hand side are those that are classed as ‘organic’ or ‘natural’ search results. Up until early 2016, the results that appeared down the right-hand side of the

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Google Ads

Google AdWords Negative Keyword Lists

I’ve long been an exponent of using negative keywords in your Pay per Click (PPC) campaigns, particularly if using Google AdWords. In January 2011, Google announced a big time saver for AdWords users – Negative Keyword Lists. This is a way of saving generic negative keywords* so you can re-use time and time again. A

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