Why is Facebook marketing valuable to your business?
- Facebook had 2.27 billion monthly *active users (as of the third quarter of 2018)
- Facebook was the first social network to surpass 1 billion (2012)
- 1.74 billion people access Facebook on their mobile.
- Founded in 2004 it is the most popular social network worldwide.
*Active users are those which have logged in to Facebook during the last 30 days.
How do you use Facebook to market your business?
Facebook can be a great way to reach potential customers and to retain existing customers or entice them to return to your business.
Like any kind of marketing, if you use Facebook you need to understand what response you’re getting and if you aren’t familiar with the data Facebook provides on your business then it is worth getting to know Facebook Insights
Facebook Engagement is the key to building your customer base
This Engagement Guide looked at 777 Million posts in 2019 to find the pages, brands and videos that created the most interest and ‘engaged’ their audience.