Pay per Click (PPC) can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is the process of ensuring your site receives maximum […]
News, tips, views and information related to Google Ads (formerly Google AdWords).
Google Ads (formerly AdWords) advice for anyone wishing to set up their own Pay Per Click (PPC) campaign. When a user searches on Google, the websites that appear at the top of the page (and sometimes at the bottom) are usually paid ads. Originally, these paid ads would also appear down the right-hand side of
When It Comes To Google Ads, It Pays To Be Negative… I’ve long been an exponent of using negative keywords in your Pay Per Click (PPC) campaigns, particularly if using Google Ads. In January 2011, Google announced a big time saver for AdWords users (AdWords became Google Ads in 2018): Negative Keyword Lists This is a way