I live with my wife and two sons in Hampshire, UK. Towards the end of the last century (!) I was asked to build a website for my old rugby club. My first attempt was made using Microsoft FrontPage. This quickly established the fact that I am no designer! However, it did introduce me to SEO. Then, in 2002 I discovered Google AdWords. I was immediately fascinated by this and have been actively involved in the search marketing industry ever since. After a stint as an agency Head of Search, I now run my own small business serving clients in both the UK and US.
Has Someone Stolen Your Site Content? I received an email a couple of weeks ago asking me if I recognised some copy that was on another website. I certainly did as it was from the Bold Internet home page. The person that had sent me the email also should have recognised it as she wrote […]
How To Detect Website Copy Infringement Read More »
In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads) If you’ve logged into your Google Ads account recently, you may well have seen this message at the top of the screen: The short version of this is that Google is changing the way Exact match
Changes to AdWords Keyword Match Types – 2012 Read More »
Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Click to see full size Yesterday (24th April 2012), Matt Cutts
Google Takes Another Shot at Suspect SEO Read More »
It is well known that Google regularly close Google Ads accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 advertisers had their accounts closed. These accounted for 130 million
Google Shutting Down Google Ads Advertisers Who Flout Policies Read More »
…The Problem Could Lie Elsewhere! If you’ve tried Pay per Click (PPC) advertising with Google Ads (previously Google AdWords) but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that Google Ads doesn’t work. Delete your campaigns, close your account and move on. But
Google Ads Not Working? Read More »
This introduction to Google AdWords presentation was created as part of a Hangout on Air (HOA) presented on Google Plus in March 2014. Google AdWords was renamed Google Ads in 2018 but this presentation remains relevant as core functionality did not significantly alter. Google AdWords Overview Hopefully, this presentation will be useful to you
Introduction to Google AdWords Presentation Read More »
As a UK Google Ads agency, Google regularly provides us with vouchers. These voucher codes are typically a credit given in the second month and can be used for new Google Ads advertisers as a credit against their Pay per Click costs. That’s all fine and dandy and it’s great that Google provides new advertisers
Are Google Ads Vouchers Really the Best Incentive? Read More »
Google Ads (previously known as Google AdWords) is a simple and effective way to increase relevant traffic to your website. A successful Google Ads campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, inquire about a service or sign up to receive
How Does Google Ads Work? Read More »
I’ve often heard it mentioned that spending money with Google Ads (formerly AdWords) will help boost a site’s rankings in the natural search results, i.e. Google Ads somehow gives a benefit to SEO. Does Google Ads help with SEO rankings? Short answer – No. Whilst I’ve never believed it to be true, it is good
Does Google Ads Help With SEO Rankings? Read More »
Pay per Click (PPC) can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is the process of ensuring your site receives maximum
The Difference Between Search Engine Optimisation (SEO) & Pay Per Click (PPC) Read More »
Google Ads (formerly AdWords) advice for anyone wishing to set up their own Pay Per Click (PPC) campaign. When a user searches on Google, the websites that appear at the top of the page (and sometimes at the bottom) are usually paid ads. Originally, these paid ads would also appear down the right-hand side of
When It Comes To Google Ads, It Pays To Be Negative… I’ve long been an exponent of using negative keywords in your Pay Per Click (PPC) campaigns, particularly if using Google Ads. In January 2011, Google announced a big time saver for AdWords users (AdWords became Google Ads in 2018): Negative Keyword Lists This is a way
Google Ads Negative Keyword Lists Read More »
Copyright © 2025 Bold Internet Ltd