Google Ads Services

Google Ads (formerly AdWords) Pay per Click (PPC) campaigns are a great way to drive quality traffic to your sales pages but only when they are properly implemented and managed.

"I would have no hesitation in recommending Bold Internet to other business and indeed have done so on many occasions."
Martin Froud
Business Owner

The problem is that if your campaign is poorly implemented your adverts will be clicked by the wrong type of people. As a result, you’ll end up wasting your marketing budget.

What is Google Ads?

When it comes to advertising online, Google Ads (changed branding from ‘AdWords’ in July 2018) will most likely be at the forefront of your marketing campaigns. With Google Ads, you can promote your business via both Google search ads as well as display advertising. In fact, Google Ads campaigns can be the most effective way to drive targeted visitors to your site, giving you a competitive advantage in your market along with higher sales and conversions – if it’s done right. We are a Google Partner and we offer no-nonsense Google Ads services that deliver great search marketing results. As part of our services, we can:
  • If you already have a google ads account, we can review it and recommend how to improve
  • Provide consultancy if you want to manage your own account but need a bit of Google Ads help
  • Manage your campaigns for you allowing you to focus on your business
  • New Google Ads accounts can be created for you or campaigns created if you have just set up your own but unsure how to get started

Google Ads Optimisation

If you already have an account, we can help you by making changes, if necessary, to get your Google advertising working better. We will:
  • Carry out a review of your account
  • Perform extensive keyword research to identify the right search terms
  • Develop lists of negative keywords that will prevent wasted spend on irrelevant clicks
  • Build campaigns with ad copy adapted to reduce spend and improve results
  • Ensure that conversion tracking is established to monitor performance

Google Ads Management

Most of our clients retain our services on a monthly basis to continually manage their accounts. There is no obligation to do this but most like the reassurance of knowing that their account is actively monitored, optimised and reported on regularly. This involves:
  • Regular reviews of your account
  • Monthly split testing of ad copy using a combination of experience and third party tools
  • Monitoring of search queries to spot new keywords as well as additional negatives
  • Expansion of campaigns with new ad groups
  • Providing you with a written summary supported by supplemental reports
You can work with us for however long you wish. We work on a rolling month-to-month contract without any tie-ins. You retain our services only for as long as you need.

Google Display Advertising

Google estimates that their display network reaches around 90% of all Internet users, which shows the great potential a successful campaign could have on your business.

Although most businesses understand that a simple web address and business card will not bring in the desired traffic, many still overlook the impact a well-managed display advertising campaign can make.

In fact, it isn’t just the reach of network which is impressive, it is the ability and variety of ways in which target audiences can be reached.

What is Display Advertising?

With millions of Internet users worldwide, there is a huge untapped market for your products and services. The Google Display Network is an extremely powerful and effective way to reach those people who are looking for what you have to offer.

With the Google Display Network (GDN), your display ads can appear on many different types of sites including online news sites, both national and local; forums; directories and even blogs. Anywhere that is popular with your potential clients, your business can be advertised. You can target specific sites, specific pages, certain keywords, topics and interest groups.

Flexible Format Options

Google also offers you the opportunity to advertise your products and services online to your target customers in a wide range of different display ad formats including:
  • Text Adverts
  • Image Ads (Banner Adverts)
  • Video Ads
  • Interactive Ads

Let us develop a targeted digital display network plan for you with well-designed and carefully tailored display adverts and realistic budgets. 

We can optimise, or create, your Google Display Advertising and ensure your business is advertised in the right areas, without wasting money.

Google Remarketing Ads

Have you ever visited a website and seen an advert for something you have already been searching for somewhere else? That’s remarketing.

Why use Google Ads Remarketing?

The logic is simple. The more your prospective customers see your advert for something they are already looking for, the more likely they are to buy it from you. It’s no wonder that “remarketing” is also known as “retargeting”.

Google remarketing works very effectively. Here’s how:

  • A user visits your website and may or may not complete an action
  • Google places a “cookie” in this user’s browser to show they visited your website
  • The user leaves your website and navigates through other websites on the Google Display Network
  • The “cookie” triggers your ad to show on these GDN sites, giving you another chance to advertise to this user
If you are interested in finding out more about Google Ads or would like to discuss the options for your existing campaigns, get in touch and let’s have a chat. There is never any obligation but we might just find some ways to help give your business a boost with online advertising.

Let Us Manage Your ads

You focus on increasing your business and let us manage your online advertising