What is Remarketing?

By Adrian | Google AdWords

Remarketing is a buzz word in Internet Marketing Circles and a very lucrative one it can be too. But what is remarketing? Sometimes also called retargeting, it does what it says on the tin – Re-markets to your prospects, reminding them of your presence time and time again.

You have probably come to notice it happening increasingly frequently over recent months. You visit a website – for example to choose a baby blanket as a gift from John Lewis. You then leave the site and browse other sites, as you do so, you see the John Lewis baby blankets appear in adverts around your screen as you continue to browse these other sites. This is an example of remarketing.

As an advertiser, remarketing allows you to show adverts to previous site visitors as they continue to browse the web.

In order to use remarketing, you tag pages of your site that correspond to certain categories you wish to promote.

For example, you could add a “Blanket” tag to each of the pages where you sell blankets.

Then you create an AdWords campaign to show your prospects messages that are relevant to what they've been browsing (such as ads displaying a special offer on blankets) as they continue to casually browse sites contained in the Google Display Network.

  • A powerful way to re-engage target audience 
  • Increases sales/conversions by bringing back the right audience
  • Presents prospects with highly relevant adds

Your conversions can be increased even further by combining other targeting methods alongside your remarketing, such as categories of interest, target demographics, or keyword campaigns.

For example, if you wanted to increase the target reach of your jewellery site, you could target only men between the ages of 24-36 who have not yet visited your site, and present them with an offer that is tailored to them – e.g watches, or engagement rings, or gifts for their girlfriends.

Read more about how AdWords remarketing could help your business.

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