Google Ads Tutorials

If you already run your own Google Ads campaigns or are just looking to get started with PPC advertising, these tutorials should help.

This page gives you an overview of Google Ads. Hopefully, the information contained here will help you should you choose to manage your account or want to gain an appreciation of what it is.

Google AdWords Explained

This presentation was given in March 2014 as part of a Hangout on Air (HOA) webinar that outlines the basics of Google AdWords, as it was still called back then!


The Google Ads interface is updated regularly. In 2017, Google started rolling out the new ‘Google Ads Experience’ culminating with the brand change in July 2018.

While functionality and user interface may change, the core principles of PPC advertising with Google doesn’t. The basics covered in this video are still valid.

  • 3:55 – Presentation Starts
  • 5:50 – AdWords Terminology
  • 11:00 – Keyword Match Types
  • 18:30 – The Kitten!
  • 18:55 – AdWords Examples
  • 21:00 – AdWords Tips

Google AdWords for Beginners – Demonstration

In this next video from the same Google Hangout, we develop on from the AdWords introduction by giving a live demonstration of building a simple campaign.

  • 1:45 – AdWords Campaign Settings
  • 7:55 – Ad Group Creation
  • 13:00 – Ad Creation
  • 15:32 – Adding Keywords
  • 17:22 – Split Testing
  • 19:30 – Negative Keywords

If you want a bit more of an overview of what Google Ads is, this post has a video presentation and transcript of how it all works.

Should you decide that you’ve better things to be doing with your time, we provide a range of services. Either way, take the time to understand the fundamentals and you’ll get better results from your advertising as well as save yourself a lot of money in the long run!