AdWords Tutorials

If you run your own Google Ads campaigns or are looking to get started advertising with Google AdWords, these tutorials should help.

This page gives you an overview of Google AdWords. Hopefully, the information contained here will help you should you choose to manage your account or want to gain an appreciation of what AdWords is.

Google AdWords Explained

This presentation was given in March 2014 as part of a Hangout on Air (HOA) webinar that outlines the basics of Google AdWords.


The AdWords interface is regularly updated. In 2017, Google started rolling out the new 'AdWords Experience'.

While functionality and user interface may change, the core principles of PPC advertising with Google doesn't. The basics covered in this video are still valid.

  • 3:55 – Presentation Starts
  • 5:50 – AdWords Terminology
  • 11:00 – Keyword Match Types
  • 18:30 – The Kitten!
  • 18:55 – AdWords Examples
  • 21:00 – AdWords Tips

These are the original slides used in this webinar should you want to review in your own time:

Google AdWords for Beginners – Demonstration

In this next video from the same Google Hangout, we develop on from the AdWords introduction by giving a live demonstration of building a simple campaign.

  • 1:45 – AdWords Campaign Settings
  • 7:55 – Ad Group Creation
  • 13:00 – Ad Creation
  • 15:32 – Adding Keywords
  • 17:22 – Split Testing
  • 19:30 – Negative Keywords

If you want a bit more of an overview of what AdWords is, this post has a video presentation and transcript of how it all works. 

Should you decide that you've better things to be doing with your time, we provide a range of services. Either way, take the time to understand the fundamentals of AdWords, and you’ll get better results from your advertising as well as save yourself a lot of money in the long run!

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