AdWords Tutorials

If you run your own Google Ads campaigns, or are looking to get started advertising with Google AdWords, these AdWords tutorials should help.

The aim of this page is to give you an overview of Google AdWords. Hopefully, the information contained here will help you should you choose to manage your own AdWords account or simply want to gain an appreciation of what AdWords is. 

Google AdWords Explained!

First up is a presentation given in March 2014 by Adrian Bold as part of a ‘Hangout on Air’ (HOA) on Google Plus, that outlines the basics of Google AdWords. The host for this HOA was Mark Vang who is a smart guy to know!

3:55 – Presentation Starts

5:50 – AdWords Terminology

11:00 – Keyword Match Types​

18:30 – The Kitten!

18:55 – AdWords Examples

21:00 – AdWords Tips​


The original slides used in this HOA are below should you want to review in your own time:

Google AdWords for Beginners – Demonstration​

In this next video from the same Google Hangout, we develop on from the AdWords introduction by giving a live demonstration of building a simple campaign.

1:45 – AdWords Campaign Settings

7:55 – Ad Group Creation

13:00 – Ad Creation

15:32 – Adding Keywords

17:22 – Split Testing

19:30 – Negative Keywords


If you still want a bit more of an overview of what AdWords is, this post has a video presentation and transcript of how it all works! 

The foundations for any successful search marketing campaign is good keyword research. See our keyword research for PPC page for tips on how to do this.​

Should you decide that you've better things to be doing with your time, we offer a range of search engine marketing services to suit all requirements. Either way, take the time to understand the fundamentals of paid advertising with Google and you’ll save yourself a lot of money in the long run!