AdWords Tips

This is a page of AdWords tips for users of Google AdWords. 

AdWords Tip #1 - Separate Search and Display

Don't combine Search and Display. They function in fundamentally different ways.

AdWords Tip #2 - Use filters

Use filters to quickly spot opportunities for improvement in your AdWords account.

AdWords Tip #3 - Negative Keywords

If you're not using negative keywords, you are wasting money.

AdWords Tip #4 - Be careful with broad match

Bidding on broad match keywords without using negatives is a particularly budget draining!

AdWords Tip #5 - Use qualified individuals

Google have multiple exams for AdWords qualified individuals. This is for a reason. There's more to AdWords than first meets the eye.

AdWords Tip #6 - Use tightly themed ad groups

Design specific ads for specific ad groups depending upon the keywords in that group & include the keyword in the ad.

AdWords Tip #7 - Automated rules

Automated rules can really help you save time when optimising your AdWords account.

AdWords Tip #8 - Ad scheduling

Use ad scheduling to ensure your adverts are only seen at a time that make sense for your business.

AdWords Tip #9 - Sitelinks

Make use of sitelinks. It will give your adverts greater scope and options to link to other pages.

AdWords Tip #10 - Calculate maximum default bid

Work out your maximum cost per click before starting. Knowing your margins will allow you to understand how much you can realistically pay for each click.

AdWords Tip #11 - Keyword match types and display advertising

Keyword match types make no difference in Google display advertising.

AdWords Tip #12 - AdWords Editor

Use AdWords Editor for updating and to take backups of your account.