This is a page of AdWords tips for users of Google AdWords.
Don't combine Search and Display. They function in fundamentally different ways.
Use filters to quickly spot opportunities for improvement in your AdWords account.
If you're not using negative keywords, you are wasting money.
Bidding on broad match keywords without using negatives is a particularly budget draining!
Google have multiple exams for AdWords qualified individuals. This is for a reason. There's more to AdWords than first meets the eye.
Design specific ads for specific ad groups depending upon the keywords in that group & include the keyword in the ad.
Automated rules can really help you save time when optimising your AdWords account.
Use ad scheduling to ensure your adverts are only seen at a time that make sense for your business.
Make use of sitelinks. It will give your adverts greater scope and options to link to other pages.
Work out your maximum cost per click before starting. Knowing your margins will allow you to understand how much you can realistically pay for each click.
Keyword match types make no difference in Google display advertising.
Use AdWords Editor for updating and to take backups of your account.