Here at Bold Internet, we are always happy to pass on our knowledge about Internet marketing after years of experience in the industry. Whether you are just starting off with online marketing, or have dabbled with it before, our tutorials can help you.
We have created some free guides, around the following topics:
The focus is on paid advertising and there is a dedicated page for Google Ads guidance but, hopefully, there will also be something of interest for anyone interested in SEO, social media or search engine marketing, in general.
How Hard Can It Be?
If you have tried to create your own Google or Bing PPC campaigns, you may have discovered how much time and research is actually needed to make it successful.
Whilst the campaigns are not always hard to set up, it can be very challenging to create a campaign which is successful and doesn’t waste your budget.
Tools of the Trade
You’ll need to familiarise yourself with some tools to help with research, campaign builds and optimisation.
Google Ads / Bing Ads Editor
An offline desktop application where you can build Pay Per Click campaigns.
Both Google and Microsoft make editors available for free and are a great asset for building and checking your campaigns offline prior to uploading and making live.
Keyword Research Tools
So many to choose from! Some free, some paid. Again, Google has their own Keyword Planner which is available in Google Ads accounts and Microsoft has the Bing Ads Intelligence tool that integrates with Excel.
Don’t spend money on other keyword services until you’ve at least reviewed these.
An easy tool for you to create and sort lists of the positive and negative keywords collected on research tools.
For us, it’s NoteTab Pro but there is no shortage of options.
You will need a spreadsheet of keywords to help you analyse, or build, your campaigns efficiently.
Most keyword research tools allow you to download data as CSV so you can use a text editor but spreadsheets just make life easier for filtering and sifting!
If you’d rather not take the risk of wasting your marketing budget, or losing out on the time it takes to truly build a successful campaign, why not contact us today and see how we can help you. Visit our Services page for more information.