Bing Ads Advertising Services
What is Bing Ads?
Advertising on Bing, Microsoft’s search engine, can offer an excellent choice as an additional marketing platform if you are looking to promote your business online and want additional options alongside Google.
Whilst Bing is not as big in the UK (with around 11% market share), cost per click can sometimes be cheaper, and it can be a good way to increase your customer base.If your business wants to advertise in the US, Bing becomes even more important as they have around 25% reach in that search engine market.
Many businesses realise this additional potential, so choose to use Bing Ads alongside their Google Ads campaigns. In simple terms, advertising on Bing is very similar in nature to advertising on Google.
As with Google’s PPC service, you only pay when someone clicks on your ad. This is where we can help. PPC advertising can be a minefield if done wrong, but we can help optimise campaigns so you can effectively reach your audience whilst not wasting your budget.
What do we do?
At Bold Internet, we are a Bing Ads Partner with years of experience and have helped many businesses reach their target market effectively using our services.
It’s free to create a Bing Ads account (advertise.bingads.microsoft.com/en-uk/sign-up) and there are no minimum fees.
You’ll have the ability to track conversions, e.g. leads or checkouts, so you will know exactly how well your online advertising is working.
Bing Ads has also recently expanded their Shopping campaign options so if you are an eCommerce store owner, this should be something to consider alongside the Google Merchant Centre.
If you are looking for new advertising channels and haven’t yet explored Bing Ads, it may be worth trialling. Similarly, if you already have an account but are not comfortable developing effective PPC campaigns, get in touch and let’s have a chat about your requirements.