Google AdWords Display Advertising

adwords display advertising

Google estimates that their display network reaches around 90% of all Internet users , which shows the great potential a successful campaign could have on your business.

Although most businesses understand that a simple web address and business card will not bring in the desired traffic, many still overlook the impact a well managed display advertising campaign can make.

In fact, it isn’t just the reach of network which is impressive, it is the ability and variety of ways in which target audiences can be reached.

At Bold Internet, we can optimise, or create, your Google Display Advertising and ensure your business is advertised in the right areas, without wasting money. 

What is Display Advertising?

With millions of Internet users worldwide, there is a huge untapped market for your products and services. The Google Display Network is an extremely powerful and effective way to reach those people who are looking for what you have to offer.

'Imagine having your business advertised on a wide range of
websites that are popular with your prospective customers'.

With the Google Display Network (GDN), your display ads can appear on many different types of sites including online news sites, both national and local; forums; directories and even blogs.

Anywhere that is popular with your potential clients, your business can be advertised. You can target specific sites, specific pages, certain keywords, topics and interest groups.

Flexible Format Options

Google also offers you the opportunity to advertise your products and services online to your target customers in a wide range of different display ad formats including:

  • Text Adverts
  • Image Ads (Banner Adverts)
  • Video Ads
  • Interactive Ads

AdWords Display Advertising Requires Managing

Advertising to millions of web users might be attractive, but it’s not quite that easy.

Only a proportion of them will be interested in your products or services, so you need to tailor your campaign to ensure that you get the attention of the right people and don’t waste money.

  • Your adverts need to appeal directly to your target customers
  • Your adverts need to appear in places where your target market is

Let us develop a targeted digital display network plan for you with well-designed and carefully tailored display adverts and realistic budgets. It’s a powerful and extremely cost-effective way to grow your business.

Tap into the power of Google Display Network – contact Bold Internet today.

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