Google AdWords Display Advertising

adwords display advertising

Businesses understand that getting found by potential customers takes much more than setting up a website and printing the web address on your business card.

Site owners have a wide range of advertising options available to them if they want to reach their target market online. One the most popular is 'Display Advertising'.

What is Display Advertising?

With over 360 million internet users worldwide there is a huge untapped market for your products and services. Google Display Network Advertising an extremely powerful and effective way to reach those people who are looking for what you have to offer.

Imagine having your business advertised on a wide range of
websites that are popular with your prospective customers.

With the Google Display Network (GDN), your display ads can appear on many different types of sites including online news sites, both national and local; forums; directories and even blogs.

Anywhere that is popular with your potential clients. The degree of control is staggering. You can target specific sites, specific pages, certain keywords, topics and interest groups.

Flexible Format Options

Google also offers you the opportunity to advertise your products and services online to your target customers in a wide range of different display ad formats including:

  • Text Adverts
  • Image Ads (Banner Adverts)
  • Video Ads
  • Interactive Ads
​Flexible Bidding

Google Display Advertising offers the choice and options which allow you to be in control of how you are charged for your advertising.

The choices of bidding options include:

  • CPC (Cost per Click)
  • CPM (Cost per Impression)

AdWords Display Advertising Requires Managing

Advertising to millions of web users might be attractive, but it’s not quite that easy.

Only a proportion of them will be interested in your products or services, so you need to tailor your campaign to ensure that you get the attention of the right people and don’t waste money.

  • Your adverts need to appeal directly to your target customers
  • Your adverts need to appear in places where your target market is

Let us develop a targeted digital display network plan for you with well-designed and carefully tailored display adverts and realistic budgets. It’s a powerful and extremely cost-effective way to grow your business.

Tap into the power of Google Display Network – contact Bold Internet today.