Bing Ads Advertising Services

PPC Management for Bing

Bing Ads services

Advertising on Bing, the search engine owned by Microsoft, could be an excellent choice for you if wanting to promote your business online and looking for additional options.

Although it has a much smaller market share than Google, it could still account for approximately 10% of UK search visits, when combined with Yahoo.

If your business needs to advertise in the US, then this figure is much higher, accounting for almost 25% reach in terms of the search engine market.

Bing Ads is a Pay per Click advertising platform very similar in nature to Google’s pioneering AdWords.

It’s free to create a Bing Ads account (advertise.bingads.microsoft.com/en-uk/sign-up) and there are no minimum fees.

As with AdWords, you only pay if someone clicks on one of your Bing adverts. With a professionally optimised campaign, managed by an agency such Bold Internet, means you can be reaching your target market quickly and effectively.

Bing Ads Accredited Professional

You’ll have the ability to track conversions, e.g. leads or checkouts, so you will know exactly how well your online advertising is working.

Bing Ads has also recently expanded their Shopping campaign options, including a Beta release in the UK in August 2015, so if you are an ecommerce store owner, this should be something to consider alongside Google Merchant Centre.

We have found that, in certain sectors, Bing Ads cost per clicks can be lower whilst conversion rates higher. This won’t apply in every situation, of course, but it could be right for your business.

If you are looking for new advertising channels and haven’t yet explored Bing Ads, it may be worth trialling. Similarly, if you already have an account but are not comfortable developing effective PPC campaigns, get in touch and let’s have a chat about your requirements.​