Have you ever visited a website and seen an advert for something you have already been searching for somewhere else? That's remarketing!
It's a clever way of increasing your sales by tagging visitors to your site so that your adverts can follow them as they surf the web.
The logic is simple. The more your prospective customers see your advert for something they are already looking for, the more likely they are to buy it from you. It's no wonder that "remarketing" is also known as "retargeting".
AdWords remarketing works very effectively. Here's how:
A user visits your website and may or may not complete an action
Google places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites on the Google Display Network
The “cookie” triggers your ad to show on these GDN sites, giving you another chance to advertise to this user
If you are interested in finding our more about how you could put the power of remarketing to use in your business, please get in touch.