New – AdWords Report Editor

Google have now made available to all AdWords users the new AdWords Report Editor.

We've been using this for a couple of weeks now and think it's excellent!

In the video below, Google's Kathleen Garrity shows you some of the features:

 

The Report Editor can be accessed from the Reports menu at the top of your AdWords account.

AdWords Report Editor Access

You can access most of your AdWords account data and view as a table, a bar chart, line chart or pie chart. You have the usual export options for table reports and PDF or PNG for any of the charts. All can be saved and scheduled.

This is such a useful addition for AdWords advertisers. One to try would be to view key data, e.g. clicks and conversions by location. A very quick and easy way to spot potential issues or opportunities to expand.

Being able to filter on Quality Score doesn't appear to be included at the moment and that would be interesting to see along with the ability to add more than two parameters to a line chart. All in time!

If you haven't yet ‘had a play' with the Report Editor, find time to do so. It's very easy to use and could uncover some aspects of your AdWords account that you were unaware of.

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