Advertising on Microsoft's own search engine, Bing, is very similar in nature to advertising on Google. Whilst Bing is not as big in the UK, cost per click can sometimes be cheaper (than on Google Ads), and it can be a good way to increase your customer base.
Bing Ads renamed to Microsoft Advertising in May 2019. You can read more about this change in this post from Microsoft.
As with Google's PPC service, you only pay when someone clicks on your ad.
PPC advertising can be a minefield if done wrong, but we can help optimise campaigns so you can effectively reach your audience whilst not wasting your budget.
UK -11% Bing market share
US – 25% Bing market share
For example leads or checkouts. This helps to understand if your online advertising is working.
If you are looking for new advertising channels and haven't yet explored Microsoft Advertising get in touch!
If you already have an account, we can help you by making changes, if necessary, to get your Microsoft Advertising working better.