How Can I Help People Find My Website? Part 1 – Overview
Too many people make the incorrect assumption that they will create a website for their business and then sit back and watch the results. Whether you have an ecommerce website or a site to promote your business or the services you provide – you need visitors in order to get any results and this doesn't happen overnight. If the truth be told, there is an awful lot of work involved in helping people to find your website.
On Page SEO
Let's start with the very basics; you need a website that has a user-friendly layout. Try to look at the site objectively from a visitor’s point of view and see if you could navigate your way around easily. Even better, why not ask someone from the business to have a look at it for you and give their opinion.
You need to have as much up-to-date and interesting, relevant content as you can get. When it comes to SEO, content is key to your websites success. If you have a blog on your website then make sure that you use it!
Think of the words that people type into search engines like Google to find your business. These are ‘keywords’ and you need to make sure that these words are contained in your content.
Make sure that the title of each page holds relevant keywords and then ensure that your page title appears in your URL.
Make sure that your website has a sitemap for the search engine spiders to crawl easily.
Utilise all your Meta tags and descriptions.
Ensure there are no broken links on your website.
There is so much more to on-page SEO and we will look at it in more detail later. Remember that your website is very often the first impression that a potential customer will have of your business and service and that is why it is so important that you get it right at this stage.
Pay per Click
The beauty of Pay per Click (PPC) is that it allows you to target people that are actively looking for your product or service at that exact moment. If you had a shop on the high street, how much would you love to target potential customers in this way?
PPC allows you to create the exact business message that you want these people to see – you are in full control over the first impression that they receive of your company.
Another advantage is that you only pay for the advertising when someone actually clicks on the ad and visits your website. There are others who will have seen your ad in the search engine results but not clicked. That doesn’t mean to say that they have not taken note of your business.
Unlike SEO, as long as your account is well managed PPC gives you a lot more control over your campaign results.
We will look into this a lot further in our future post.
Facebook, Twitter and other social media outlets are not just for us individuals, you will no doubt have seen a huge rise in the way that businesses are using this market to promote themselves.
If done correctly, it can have a huge impact on your business.
Business Facebook pages and Business Twitter accounts are still free but Facebook has started to introduce charges to promote your posts. There are ways around this but more about that will be explained in our upcoming post.
It is a growing opinion that all businesses should make their way down the social media route if they haven't already done so. Most of their competition are likely to have profiles all over the Internet.
The majority of us spend time on social media websites each and every day and if your business is a part of that then it gives you a unique opportunity to be viewed and for relationships with potential customers to grow.
Do you track the visitor activity to your website? If the answer is no then you really need to set up a free Google Analytics account so that you can view the visitor activity that you are receiving at the moment. Analytics will provide you with a multitude of statistics on the visits that you receive down to how they reached your website, what they typed into the search engine, what country they are from etc.
These statistics will allow you to analyse your website visits and you can then see what area needs improving.
This is a brief outline of ways that you can help more potential customers find your website and I will expand on these in future posts so watch this space.