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	<title>Bold Internet</title>
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	<link>https://www.boldinternet.co.uk</link>
	<description>Search Engine Marketing</description>
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	<title>Bold Internet</title>
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	<item>
		<title>Three Stages of a Google Ads Rollout</title>
		<link>https://www.boldinternet.co.uk/three-stages-of-a-google-ads-rollout/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 09:45:25 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[performance-max]]></category>
		<category><![CDATA[pmax]]></category>
		<category><![CDATA[video]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/three-stages-of-a-google-ads-rollout/</guid>

					<description><![CDATA[Google will use AI to stretch your Performance Max video ads into the shapes you have not supplied. Encouragement, then alerts, then the mandate: the pattern behind it, and what I would actually do.This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>The Death of pMax Feed Only?</title>
		<link>https://www.boldinternet.co.uk/the-death-of-pmax-feed-only/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Thu, 10 Aug 2023 11:44:46 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[performance-max]]></category>
		<category><![CDATA[pmax]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=506598</guid>

					<description><![CDATA[This is important for anyone using Performance Max in Google Ads and have recently discovered the joy of using pMax Feed Only campaigns. That joy may soon be coming to an end! In case you missed Google's very quiet, nay whispered, announcement &#8211; https://support.google.com/google-ads/answer/13844604. Hat-tip to Mike Ryan on LinkedIn for sharing &#8211; https://www.linkedin.com/feed/update/urn:li:activity:7094942198718197761/. Summary: [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>The Death of Keyword Match Types?</title>
		<link>https://www.boldinternet.co.uk/the-death-of-keyword-match-types/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Fri, 07 Jan 2022 10:14:04 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[exact match]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[greed]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[match types]]></category>
		<category><![CDATA[search queries]]></category>
		<category><![CDATA[search query]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=506528</guid>

					<description><![CDATA[Warning: Sadly, there is nothing new in this post. Summary: If you are paying Google to advertise using Google Ads, do you get what you pay for and should you expect to? Keyword match types are now largely worthless and, I suspect, will soon disappear completely. If I asked you to define the word &#8216;exact', [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Ads and The Missing Search Terms Conundrum</title>
		<link>https://www.boldinternet.co.uk/google-ads-and-the-missing-search-terms-conundrum/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Thu, 03 Sep 2020 06:30:07 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[corporate greed]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[search queries]]></category>
		<category><![CDATA[search terms]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=506392</guid>

					<description><![CDATA[A few years ago, the SEO industry was distraught when Google removed the ability to see organic search terms as there was no money in it, I mean, for privacy concerns. However, as organic search is &#8216;free', there is no ground for arguing that Google should make this data available. This year &#8216;though is completely [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Is Google Ads Complimentary Service Welcome?</title>
		<link>https://www.boldinternet.co.uk/is-google-ads-complimentary-service-welcome/</link>
		
		<dc:creator><![CDATA[Louisa Newport]]></dc:creator>
		<pubDate>Wed, 30 Jan 2019 13:36:28 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google advertising]]></category>
		<category><![CDATA[google adwords advice]]></category>
		<category><![CDATA[pay per click advertising]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=505283</guid>

					<description><![CDATA[Can an anonymous ‘Google Ads specialist’ make a difference to your business? Google offers a wide range of services and the value of Google Ads is clear; targeted online advertising can have a massive impact on your business.  However, for novice users, it can feel hard to navigate and understand what is going to deliver [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google AdWords Is Now Called&#8230;</title>
		<link>https://www.boldinternet.co.uk/google-adwords-is-now-called/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Thu, 28 Jun 2018 06:59:54 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=505018</guid>

					<description><![CDATA[Google Ads! Following what surely must have been a very long meeting, Google has rebranded its Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of marketing products to give a more cohesive message. It doesn't matter whether it's called Google AdWords or Google [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google’s Advertising Revenue Reaches New Heights</title>
		<link>https://www.boldinternet.co.uk/googles-advertising-revenue-reaches-new-heights/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Sun, 17 Dec 2017 19:15:29 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=4941</guid>

					<description><![CDATA[Many people who use search engines like Google often claim to avoid clicking on ads &#8211; the ones that normally appear on the top of search results, or the ones which pop up on other sites. But, in reality, most of these people are mistaken. Revenue from advertising is Google’s primary source of advertising, so [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Analytics &#8211; Account Ownership</title>
		<link>https://www.boldinternet.co.uk/google-analytics-account-ownership/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Mon, 02 Mar 2015 18:45:43 +0000</pubDate>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[google analytics]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=3276</guid>

					<description><![CDATA[I recently gave a presentation on Google Analytics to some business owners from the Solent region (Business Builders Fareham). It wasn't the finest presentation I've ever given as I tried to cover too much but, hopefully, did make some of the audience consider how they are currently using Google Analytics (GA). Google Analytics Account Admin One [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Ads Close Variant Keyword Matching</title>
		<link>https://www.boldinternet.co.uk/adwords-close-variant-keyword-matching/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Mon, 06 Oct 2014 13:48:31 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[keyword matching]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search queries]]></category>
		<guid isPermaLink="false">https://www.boldinternet.co.uk/?p=2886</guid>

					<description><![CDATA[Review Those Search Queries! If you advertise online using Google Ads, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Following that, weekly search query reviews appear to [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Understanding the Google Ads Bid Auction</title>
		<link>https://www.boldinternet.co.uk/understanding-the-google-ads-bid-auction/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Wed, 25 Jun 2014 11:28:24 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[ad rank]]></category>
		<category><![CDATA[adrank]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[bid auction]]></category>
		<category><![CDATA[cost per click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[hal varian]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[video]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=2622</guid>

					<description><![CDATA[I wrote this in 2014, and the mechanics of the auction have barely moved since. What has changed completely is who does the bidding. Back then you set your bids by hand, keyword by keyword. In 2026 most advertisers do not set a bid at all, which makes understanding the auction more useful rather than [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Partners UK Launch Event</title>
		<link>https://www.boldinternet.co.uk/google-partners-uk-launch-event/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Tue, 26 Nov 2013 12:06:57 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google ads]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=2401</guid>

					<description><![CDATA[I was fortunate to receive an invite to the launch of the revamped Google Partners program held in November 2013 at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Do Your Research Before Choosing a PPC Agency</title>
		<link>https://www.boldinternet.co.uk/research-choosing-ppc-agency/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Mon, 16 Sep 2013 11:09:09 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Microsoft Ads]]></category>
		<category><![CDATA[adwords management]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[Pay Per Click Research]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[UK PPC Agency]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=2299</guid>

					<description><![CDATA[Questions You Should Ask a PPC Company Before Hiring Them I occasionally receive telephone calls from small business owners who have paid someone for Google Ads services only to find that the money is spent and, in return, they have nothing to show for it. One of the tricks some agencies pull is to do [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Ads Keyword Planner Tool</title>
		<link>https://www.boldinternet.co.uk/google-ads-keyword-planner/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Wed, 11 Sep 2013 08:35:34 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Tools and Software]]></category>
		<category><![CDATA[Adwords Keyword Tool]]></category>
		<category><![CDATA[adwords keywords]]></category>
		<category><![CDATA[Google Adwords Keyword Tool]]></category>
		<category><![CDATA[Google Keyword Planner]]></category>
		<category><![CDATA[keyword planner]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[keyword tool]]></category>
		<category><![CDATA[keywords]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=2278</guid>

					<description><![CDATA[In 2013, Google replaced their popular Keyword Tool with the new and improved Keyword Planner. The official word from Google is that Keyword Planner combines the functionality of the Keyword Tool and the popularity of the Google Traffic Estimator in a bid to simplify the planning of search campaigns for AdWords* PPC campaigns and SEO [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Shopping Engine Completes Transition to Pay per Click</title>
		<link>https://www.boldinternet.co.uk/google-shopping-engine-completes-transition-to-pay-per-click/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Tue, 11 Jun 2013 08:36:38 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google Shopping]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[pla]]></category>
		<category><![CDATA[Product Listing Ads]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=2122</guid>

					<description><![CDATA[From the 11th June 2013, any brands wishing to showcase their products through the Google Shopping search engine will have to pay for the privilege. Google's latest hurdle in its bid to restructure its digital empire, marks the final step in the global transition for Google's shopping engine to go commercial. In a bid to [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>How To Detect Website Copy Infringement</title>
		<link>https://www.boldinternet.co.uk/detect-website-copy-infringement/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Wed, 11 Jul 2012 13:32:10 +0000</pubDate>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[copy infringement]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyscape]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[stolen site content]]></category>
		<category><![CDATA[stolen website copy]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=1649</guid>

					<description><![CDATA[Has Someone Stolen Your Site Content? I received an email a couple of weeks ago asking me if I recognised some copy that was on another website. I certainly did, as it was from the Bold Internet home page (as it was). The person who sent me the email should also have recognised it, as [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Changes to AdWords Keyword Match Types &#8211; 2012</title>
		<link>https://www.boldinternet.co.uk/changes-to-adwords-keyword-match-types/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Thu, 26 Apr 2012 14:23:24 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords advice]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[match types]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=1509</guid>

					<description><![CDATA[In 2012 Google changed the way Exact and Phrase match worked in Google AdWords (now known as Google Ads) If you've logged into your Google Ads account recently, you may well have seen this message at the top of the screen: The short version of this is that Google is changing the way Exact match [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Ads Not Working?</title>
		<link>https://www.boldinternet.co.uk/google-ads-not-working/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Mon, 27 Feb 2012 11:33:25 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search queries]]></category>
		<category><![CDATA[search terms]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=1350</guid>

					<description><![CDATA[&#8230;The Problem Could Lie Elsewhere! I wrote this in 2012, and I still start in the same place when someone tells me Google Ads isn't working for them. The screens have changed. The order of the questions hasn't. If you've tried Pay per Click (PPC) advertising with Google Ads (previously Google AdWords) but haven't received [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Are Google Ads Vouchers Really the Best Incentive?</title>
		<link>https://www.boldinternet.co.uk/google-ads-vouchers-incentive/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Tue, 21 Feb 2012 14:44:53 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords vouchers]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google ads help]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords voucher]]></category>
		<category><![CDATA[ppc]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=1328</guid>

					<description><![CDATA[As a UK Google Ads agency, Google regularly provides us with vouchers. These voucher codes are typically a credit given in the second month and can be used for new Google Ads advertisers as a credit against their Pay per Click costs. That's all fine and dandy and it's great that Google provides new advertisers [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>How Does Google Ads Work?</title>
		<link>https://www.boldinternet.co.uk/how-does-google-ads-work/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Fri, 16 Dec 2011 12:44:43 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords management]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords advice]]></category>
		<category><![CDATA[pay per click]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=1080</guid>

					<description><![CDATA[I first wrote this in 2011, when Google Ads had two campaign types, Search and Display. It now has many more, and choosing between them is a key part of the job. Hopefully this can give you some guidance and clear up some of the mystery about which ones to use and why. Start With [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Ads Advice</title>
		<link>https://www.boldinternet.co.uk/google-ads-advice/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Tue, 05 Apr 2011 17:13:58 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords advice]]></category>
		<category><![CDATA[adwords help]]></category>
		<category><![CDATA[adwords process]]></category>
		<category><![CDATA[adwords tips]]></category>
		<category><![CDATA[free adwords advice]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords advice]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=239</guid>

					<description><![CDATA[I wrote this in 2011, when you could still control almost everything in a Google Ads account by hand. In 2026 you can&#8217;t, and that changes what advice is actually worth giving. To be clear from the outset, this post aims to give a few pointers on Google Ads. It cannot be an exhaustive guide, [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
			</item>
		<item>
		<title>Google Ads Negative Keyword Lists</title>
		<link>https://www.boldinternet.co.uk/google-ads-negative-keyword-lists/</link>
		
		<dc:creator><![CDATA[Adrian Bold]]></dc:creator>
		<pubDate>Sun, 06 Mar 2011 19:19:39 +0000</pubDate>
				<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[negative keywords]]></category>
		<category><![CDATA[negative keywords list]]></category>
		<category><![CDATA[negatives]]></category>
		<guid isPermaLink="false">http://www.boldinternet.co.uk/?p=488</guid>

					<description><![CDATA[When It Comes To Google Ads, It Pays To Be Negative&#8230; I've long been an exponent of using negative keywords in your Pay Per Click (PPC) campaigns, particularly if using Google Ads. In January 2011, Google announced a big time saver for AdWords users (AdWords became Google Ads in 2018): Negative Keyword Lists This is a way [&#8230;]This %post_link% is owned by %site_link%. Thanks for reading!]]></description>
		
		
		
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