Evaluate Your Online Marketing Campaigns
Marketing campaigns should follow the SMART principals; they should be Specific, Measureable, Achievable, Realistic and Timely.
These same rules apply whether the campaign is online or offline.
Evaluation is the Key to Success
It’s easy to run your own Google AdWords campaign using online resources to guide you, but Pay per Click (PPC) isn’t an exact science. There is no ‘one size fits all’ solution as each business, and each campaign, is unique. You may find your PPC efforts direct a vast amount of business to your site or it may prove to be ineffective and costly.
Many businesses carry out their own AdWords campaigns yet neglect to interrogate the results thoroughly. If you have a PPC budget to spend, it’s important to channel it strategically. PPC is an investment that needs nurturing; simple tweaks at the right time can transform an average campaign into a great campaign.
When evaluating your online marketing campaigns there are many factors to consider but three of the main ones are:
- Conversion Rate
This is defined as the desired action or the total number of unique visitors
- Click through Rate
This means the percentage of searchers who clicked your advert against the number of times your advert was shown (impressions)
- Bounce Rate
This refers to the percentage of visitors who enter your site and then leave immediately rather than continuing to view your other pages
Realistic target setting, keyword analysis, conversion tracking and monitoring irrelevant clicks will help you to get the best out of your PPC campaign.
Run a Successful AdWords Campaign
Although with some time and effort you can set up your own AdWords campaign, it’s important to remember that it needs continual reassessment to achieve the best possible outcome.
If you are running PPC campaigns and aren’t sure if your figures stack up, then it’s worth talking to a professional. Get in touch to see if we can help boost your campaign's effectiveness.