Category Archives for "Google AdWords"

Google AdWords Is Now Called…

By Adrian | Google AdWords

Google Ads logo June 2018

Google Ads! Following what surely must have been a very long meeting, Google has rebranded their Pay per Click advertising platform, AdWords, to Google Ads. As part of a more general rebranding, Google announced a consolidation of their marketing products to give a more cohesive message. It doesn’t matter whether it’s called Google AdWords or […]

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AdWords HOA – Q&A

By Adrian | Google AdWords

Adrian Bold - AdWords HOA

This Hangout on Air (HOA) was recorded on the 25th November 2015. It was a question and answer session (Q&A) on Google AdWords between Mark Vang (host) and Adrian Bold.The HOA was a follow-up to the ‘AdWords – How It Works’ presentation given earlier in the month.​ AdWords HOA Video Transcript Mark Vang: I’m Mark, […]

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AdWords Close Variant Keyword Matching

By Adrian | Google AdWords

AdWords search queries

Review Those Search Queries! If you advertise online using Google AdWords, you are probably aware that Google withdrew the option to turn off close variant keyword matching for phrase and exact match keywords. The ability to turn this off was removed towards the end of September 2014. Although early days, our weekly search query reviews […]

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Understanding the AdWords Bid Auction

By Adrian | Google AdWords

Understanding AdWords bid auction

When it comes to Google AdWords advertising, it is no surprise that many business owners either struggle with, or are simply unaware of, how Google’s bid auction works when it comes to determining how much an advertiser will pay for a click. Let’s face it, if you’re busy running your own business, why would you […]

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Google Partner UK Launch Event

By Adrian | Google AdWords

Google Partner UK Launch Event

I was fortunate to receive an invite to the launch of the revamped Google Partner program held last week at MC Motors in London. We kicked off with a couple of presentations. The first given by Mark Howe, who is the Agencies Managing Director. He was very clear on the importance of agency partners to […]

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What is Remarketing?

By Adrian | Google AdWords , Search Engines

Remarketing Google AdWords

Remarketing is a buzz word in Internet Marketing Circles and a very lucrative one it can be too. But what is remarketing? Sometimes also called retargeting, it does what it says on the tin – Re-markets to your prospects, reminding them of your presence time and time again. You have probably come to notice it […]

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Google AdWords Not Working?

By Adrian | Google AdWords

Search terms report

…The Problem Could Lie Elsewhere! If you’ve tried Pay per Click (PPC) advertising with Google AdWords but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that AdWords doesn’t work. Delete your campaigns, close your account and move on. But wait! Are you sure […]

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How Does Google AdWords Work?

By Adrian | Google AdWords

adwords-v-organic-positions

Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, enquire about a service or sign up to receive your e-newsletter. But, just how […]

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What is Google AdWords?

By Adrian | Google AdWords

Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website content. The Difference Between Search Engine Optimisation and Google AdWords Search Engine Optimisation Search engine optimisation (SEO) is the process of […]

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