I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site. If you’re not using goals and funnels to monitor user experience, you should be. It isn’t enough to [...]
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Spoof SEO Video I saw this video yesterday. As it made me laugh, I thought I’d share with you. However, I do recognise that, if you’re not into SEO, it may not be comedy gold! It’s a mash up of various clips from Google’s Head of Webspam team, Matt Cutts: Although the video is a [...]
Google’s Maile Ohye explains five of the most common mistakes site owners can make with their search engine optimisation (SEO). She also offers some advice for anyone looking to improve their SEO: The video is just over 8 minutes long so whilst it won’t get you a day out of the office, it may just [...]
It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 AdWords advertisers had their accounts closed. These accounted for 130 million [...]
I’ve often heard it mentioned that spending money with Google AdWords will help boost a site’s rankings in the natural search results, i.e. AdWords somehow gives a benefit to SEO. Whilst I’ve never believed it to be true, it is good never-the-less to hear it straight from Google’s public face, Matt Cutts: I’m sure conspiracy [...]
This video was first published in August 2011 but has recently been promoted again via Twitter. Perhaps in reaction to the recent anti-SEO claims being made following Google’s decision to encrypt search queries? In this video, Matt Cutts outlines the Google position very succinctly; they do not class SEO as spam but, as with most [...]
