Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment. Online marketing can easily be done in-house by a small business, or it can be outsourced to experts. Most businesses have websites. Many of [...]
First you were a friend. Next you were a follower. Then a connection. Now you’re an acquaintance, a close friend and a fan. If you’re lucky (and interesting enough) you’ve been added to lists. Social networks have gotten complicated. Thanks to the explosion of categories and types we have more labels than ever before. Thankfully, our [...]
We all like to think that companies guard our personal data. After all, that is what the Data Protection Act is there for. But is it ever acceptable for companies to share your data with others? Earlier this month, The Wall Street Journal reported that Google gave the contacts list and IP address data of [...]
You can use social media networking to expand your customer base and business contacts through a number of channels. It can help with marketing, customer service, competitor research, sourcing suppliers and much more. Traditional business to business networking still has a place, but business social networking presents new opportunities which can help you grow your [...]
So, who did first coin the phrase ‘Social Circles’? Techcrunch have just published a post (see Unfriendly: Google Blocking Ex-Employee’s “Social Circles” Book) about ex-Googler, Paul Adams who has had his book ‘Social Circles’ blocked from publication by Google. The same Google who have just struck a deal with the British Library to make even [...]
This is the first of our regular round-up of key events that have occurred over the past week or so in the world of search and social media. Google, Microsoft and the Developing Chinese Market Google’s troubles in China have been well publicised. After months of rumblings, we are finally seeing Microsoft’s Bing search engine [...]
