Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment. Online marketing can easily be done in-house by a small business, or it can be outsourced to experts. Most businesses have websites. Many of [...]
Social Media Networking
First you were a friend. Next you were a follower. Then a connection. Now you’re an acquaintance, a close friend and a fan. If you’re lucky (and interesting enough) you’ve been added to lists. Social networks have gotten complicated. Thanks to the explosion of categories and types we have more labels than ever before. Thankfully, our [...]
We all like to think that companies guard our personal data. After all, that is what the Data Protection Act is there for. But is it ever acceptable for companies to share your data with others? Earlier this month, The Wall Street Journal reported that Google gave the contacts list and IP address data of [...]
Facebook has been criticised for social network privacy issues, now it’s the turn of the business social network, LinkedIn. Although not directly a privacy issue, their decision to include names, profile pictures and information in connection with advertising has sparked furious debate. Rather than enabling their users to opt in, it launched with an opt [...]
Social media networking can help you stand out from the crowd. Forming relationships remotely from the comfort of your office can save you time and money. It can also give you a reach way beyond attending local business to business networking events. However, it’s important to view social media networking in business as only part [...]
You can use social media networking to expand your customer base and business contacts through a number of channels. It can help with marketing, customer service, competitor research, sourcing suppliers and much more. Traditional business to business networking still has a place, but business social networking presents new opportunities which can help you grow your [...]
