As Christmas is fast approaching, it seems an ideal time to reflect on how you can use online advertising campaigns to boost your seasonal sales. Seasons define the sale of many products. Easter eggs replace tinsel on the shelves of supermarkets, just as BBQs are whipped out of stores once the summer holidays are over [...]
social media
Facebook has been criticised for social network privacy issues, now it’s the turn of the business social network, LinkedIn. Although not directly a privacy issue, their decision to include names, profile pictures and information in connection with advertising has sparked furious debate. Rather than enabling their users to opt in, it launched with an opt [...]
You can use social media networking to expand your customer base and business contacts through a number of channels. It can help with marketing, customer service, competitor research, sourcing suppliers and much more. Traditional business to business networking still has a place, but business social networking presents new opportunities which can help you grow your [...]
Google have announced today that they are going to start rolling out their ‘Social Search’ initiative and will be available to most over the coming week. Watch this video to get an understanding of how Social Search will work: As with most things to do with Google, it’ll be sensible to not make any significant [...]
