I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site. If you’re not using goals and funnels to monitor user experience, you should be. It isn’t enough to [...]
seo
Spoof SEO Video I saw this video yesterday. As it made me laugh, I thought I’d share with you. However, I do recognise that, if you’re not into SEO, it may not be comedy gold! It’s a mash up of various clips from Google’s Head of Webspam team, Matt Cutts: Although the video is a [...]
Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Yesterday, Matt Cutts of Google published a post in which he [...]
Google’s Maile Ohye explains five of the most common mistakes site owners can make with their search engine optimisation (SEO). She also offers some advice for anyone looking to improve their SEO: The video is just over 8 minutes long so whilst it won’t get you a day out of the office, it may just [...]
Yesterday, Google announced 40 changes as part of their on-going improvements to search quality. As with many things to do with Google, it’s all quite a tease and no doubt the SEO forums will be awash with even more views and opinions as to what it all means. A couple of interesting snippets from the [...]
Is it necessary to have multiple domain names to help people find your website? The answer is, mostly, no. You may find companies trying to sell them to you, promising to improve your search engine optimisation (SEO). My advice: don’t do it. If in doubt, speak to an expert before wasting you money on something [...]
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