If you’ve logged in to your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google are changing the way Exact match and Phrase match keyword options operate. Before I go on, if you don’t understand the various keyword options, [...]
ppc
Microsoft have finally set live the changes to the way negative keywords operate in their Pay per Click advertising platform, adCenter. Somewhat bizarrely, previously negative keywords added to ad groups would override negatives at the campaign level of an adCenter account. Now, this has been improved so there is a logical hierarchy and negatives at [...]
If you’ve tried Pay per Click (PPC) advertising with Google AdWords but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that AdWords doesn’t work. Delete your campaigns, close your account and move on. But wait! Are you sure that AdWords isn’t working? Have [...]
You have an excellent website with engaging content and quality images, but what use is it if people can’t find it? Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website [...]
If you’re a business owner in Hampshire and have a website for which you are looking for ways to boost its traffic, it is only natural that you might turn to a local search engine marketing company to help with your online marketing. But who do you choose? Perhaps you meet someone at a local [...]
Marketing campaigns should follow the SMART principals; they should be Specific, Measureable, Achievable, Realistic and Timely. These same rules apply whether the campaign is online or offline. Evaluation is the Key to Success It’s easy to run your own Google AdWords campaign using online resources to guide you, but Pay per Click (PPC) isn’t an [...]
