I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site. If you’re not using goals and funnels to monitor user experience, you should be. It isn’t enough to [...]
google analytics
Google announced yesterday a major change to the way signed-in users, i.e. those logged in with a Google account, will search within Google. The short version is that “many” signed-in users will be redirected to the secure (SSL) version of Google, i.e. https. Google have offered privacy and security concerns as the driver behind this. [...]
In a world increasingly defined by technology, it is incredibly rare to find a company that does not have a website. The globalisation of information and availability of data has revolutionised how customers approach and interact with businesses, and companies are recognising this. However, many of them fail to make the most of the opportunity [...]
