If you’ve logged in to your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google are changing the way Exact match and Phrase match keyword options operate. Before I go on, if you don’t understand the various keyword options, [...]
google adwords advice
Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, enquire about a service or sign up to receive your e-newsletter. Google AdWords: Search [...]
You have an excellent website with engaging content and quality images, but what use is it if people can’t find it? Google AdWords can be used to drive relevant visitors to your site. It’s an excellent marketing tool for small websites, as it can be challenging to incorporate all of your key phrases into your website [...]
AdWords advice for anyone wishing to set up their own Pay per Click (PPC) campaign in Google. When a user searches on Google, the web sites that appear down the left hand side are those that are classed as ‘organic’ or ‘natural’ search results. The results that appear in the right hand side of the page, [...]
