Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment. Online marketing can easily be done in-house by a small business, or it can be outsourced to experts. Most businesses have websites. Many of [...]
Read More!
First you were a friend. Next you were a follower. Then a connection. Now you’re an acquaintance, a close friend and a fan. If you’re lucky (and interesting enough) you’ve been added to lists. Social networks have gotten complicated. Thanks to the explosion of categories and types we have more labels than ever before. Thankfully, our [...]
Read More!
We all like to think that companies guard our personal data. After all, that is what the Data Protection Act is there for. But is it ever acceptable for companies to share your data with others? Earlier this month, The Wall Street Journal reported that Google gave the contacts list and IP address data of [...]
Read More!
Matt Cutts, an engineer in Google’s Search Quality Team and long-time ‘public face‘ for Google delivered a live question and answer session on the 21st September. It’s always good to see the human side of Google and losing the camera feed during the broadcast was handled with a calmness that can only come from spending [...]
Read More!
Facebook has been criticised for social network privacy issues, now it’s the turn of the business social network, LinkedIn. Although not directly a privacy issue, their decision to include names, profile pictures and information in connection with advertising has sparked furious debate. Rather than enabling their users to opt in, it launched with an opt [...]
Read More!
You can use social media networking to expand your customer base and business contacts through a number of channels. It can help with marketing, customer service, competitor research, sourcing suppliers and much more. Traditional business to business networking still has a place, but business social networking presents new opportunities which can help you grow your [...]
Read More!
