I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site. If you’re not using goals and funnels to monitor user experience, you should be. It isn’t enough to [...]
adwords
If you’ve logged in to your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google are changing the way Exact match and Phrase match keyword options operate. Before I go on, if you don’t understand the various keyword options, [...]
It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 AdWords advertisers had their accounts closed. These accounted for 130 million [...]
So, today we see the launch of Google’s new Privacy Policy. If you use any of Google’s services (who doesn’t?), you would no doubt have seen a message or received an email about this. Did you read it? Does it matter? We’ve discussed Internet privacy here before. Of course, this is a sensitive topic and, [...]
Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, enquire about a service or sign up to receive your e-newsletter. Google AdWords: Search [...]
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