Microsoft have finally set live the changes to the way negative keywords operate in their Pay per Click advertising platform, adCenter. Somewhat bizarrely, previously negative keywords added to ad groups would override negatives at the campaign level of an adCenter account. Now, this has been improved so there is a logical hierarchy and negatives at [...]
adCenter
Microsoft Advertising have just announced that their own flavour of ‘Quality Score’ is coming soon to their Pay per Click advertising platform, adCenter. As well as using the same name for this system as Google AdWords, the scale (1-10) is identical and based on keyword performance. Hopefully, the adCenter team have thoroughly tested this as [...]
