+1

Matt Cutts, an engineer in Google’s Search Quality Team and long-time ‘public face‘ for Google delivered a live question and answer session on the 21st September. It’s always good to see the human side of Google and losing the camera feed during the broadcast was handled with a calmness that can only come from spending [...]

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Like many AdWords advertisers, I received an email yesterday informing me that Google’s +1 button will soon be featured on AdWords adverts. Here’s the example given by Google: A user (Brian) sees your AdWords ad: Having had a great time at this hotel (he knows how to live it up!), Brian decides to search again [...]

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Google have announced the launch of +1. Apparently, this is the digital shorthand for ‘this is pretty cool’. Hopefully, this wasn’t already common knowledge! So, what are +1′s for? In short, to allow Google account owners a way to ‘like’ (not sure that is how Google would position it) a search result or even AdWords [...]

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