Google’s Maile Ohye explains five of the most common mistakes site owners can make with their search engine optimisation (SEO). She also offers some advice for anyone looking to improve their SEO:
The video is just over 8 minutes long so whilst it won’t get you a day out of the office, it may just help to focus your SEO on what’s important:
The Five Common SEO Mistakes:
- Starting SEO with no value proposition
- Segmented approach (SEO silo mentality)
- Wasted effort on time consuming workarounds
- Obsessing over SEO trends (like lemmings, perhaps?)
- Slow iteration (SEOs need to react and remain agile)
