AdWords Software

AdWords SoftwareYou do not need to use software to manage your Google AdWords campaigns but knowing the right tools for the job could just be the difference between success and failure.

Free AdWords Software

If you plan on managing your own AdWords campaigns, the first software application you should be using is Google’s own AdWords Editor. This free application is a must, particularly if you have many Campaigns, Ad Groups and Keywords to manage.

Google AdWords EditorYou can work perfectly fine within the browser interface, but AdWords Editor just makes it easier to manage campaigns locally, back-up your work and work on multiple accounts.

Professional AdWords Software

Adword Accelerator

One application, many invaluable tools! This product has been around for many years and its creator, Steve Juth, does a good job of keeping it up to date.

If you only have one or two campaigns, you won’t need it but if you are a heavy AdWords user, this really should be on your list of tools to consider. With Adword Accelerator, you will be able to:

  • Find new keywords to use in highly competitive markets
  •  Identify which keywords should be avoided (negatives)
  • Be able to see which of your competitors produce ad copy that works well
  • …and other advanced research tools that will help you refine your campaigns

SpeedPPC

What a brilliant application! SpeedPPC isn’t cheap but if you need to make large campaigns using lots of repetition, e.g. location based searches, this software could repay your investment many times over.

So what does it do? In simple terms, SpeedPPC can take combinations of keywords and ad copy and produce highly targeted Pay per Click campaigns ready for import into the most popular PPC search engines. You could achieve exactly the same result with Excel but it would take you days. The same process with SpeedPPC can be achieved in minutes producing output ready for uploading to your PPC account.

Other AdWords Applications

Other tools you need in your box would be a:

  • A spreadsheet application for the sorting and sifting
  • A text editor for organising and expanding. Any will do but my chosen editor is the excellent NoteTab Pro

If managing your own PPC campaign doesn’t appeal, then there is always the option to outsource your AdWords management. We work with many UK clients helping them to achieve more from their Pay per Click advertising.