AdWords Books
Although using Google’s PPC advertising platform, AdWords, is reasonably straight-forward, do not be fooled by the apparent simplicity.
If you plan on using it to its full potential, investing in one or two good AdWords books but undoubtedly improve the overall effectiveness of your PPC campaign.
Of course, we offer AdWords optimisation services but recognise that some business owners either prefer to manage their own AdWords account or simply do not have the budget to outsource the management of their campaigns.
That aside, investing marketing budget in AdWords without at least reading one good book on the subject is generally a waste of time and will lead to a poor advertising experience.
Do you need to buy all the books out there? Absolutely not! Just take one good book, read it and then put it into practice. AdWords isn’t difficult but you’ll need a process to get started effectively.
So, without further ado, which books can we recommend?
Recommended AdWords Books
Perry Marshall’s ‘Definitive Guide to Google AdWords‘ was the first book I ever read on AdWords. At that time, it was a PDF and helped set me on the right path. Since then, Perry has come to be seen as the ‘expert’s expert’ and has contributed much to the development of AdWords techniques used within the search marketing industry.
His guidance will undoubtedly save you an enormous amount of time and money and could well be the difference between success or failure.
Brad Geddes released his book, ‘Advanced Google AdWords‘, in 2010. This is really a book aimed at people such as agency specialists or AdWords consultants who are building campaigns on a regular basis.
This book goes beyond the basics covering topics such as:
- Keyword Research
- Landing Page Optimisation
- Quality Score
- Understanding the Content Network
- Advanced Geographic Targeting
- Analysing AdWords Reports
- … and more
Most of this information is available in the depths of the AdWords Help Centre but Brad has structured his book in such a way that makes it easy to find the key information you need and becomes a valuable resource to keep close at hand.
Clearly, you don’t need to read a book on AdWords in order to set up a campaign but, if nothing else, read our AdWords advice to at least understand some basics about good structure. It will give you the basic guidance you need to get started and may just save you some time and money.
