I’ve long been an exponent of using negative keywords in your Pay per Click (PPC) campaigns, particularly if using Google AdWords.
In January, Google announced a big time saver for AdWords users – Negative Keyword Lists. This is a way of saving generic negative keywords* so you can re-use time and time again. A real time saver and encouraging that Google is helping advertisers with one of the most effective ways to improve an AdWords account.
To access negative keyword lists, just visit the ‘Control panel and library’ that you will find under the Campaigns tab:
If you want a helping hand with your generic lists, here are some useful resources to give you a head start:
- 200+ Negative Keywords to Consider for B2B PPC
- A Free Resource to Negative Nirvana
- Five Ways to Build and Expand Your Negative Keyword Lists Today